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Google AdWords Training Course

Course summary
1 day
399 GBP excl. VAT
London, Online courses
Next available date: Virtual Classroom - Online courses
Professional Training
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Course description

Google AdWords Training Course in London - CPD Accredited

Course Overview and Objectives

This accredited course has been designed to teach the fundamental components and uses of Google AdWords Advertising. This will include lessons on methods of implementing proper keyword research, operating your advertising campaigns effectively and methods and tips that can augment your Google AdWords account and keep it up to date and running effectively.


This course is officially accredited by the key industry authority: The Continuing Professional Development (CPD) Institute. The course is accredited by the CPD Standards Institute. This is one of the first courses of its type and completing it successfully will give you a CPD Standards Certificate.

This course is also delivered virtually. Please contact the provider for more information.

Outcome / Qualification etc.

  • This course has been designed by Google AdWords specialists who will also teach the course. The team has had significant experience in managing Google AdWords accounts and campaigns for a number of prolific clients.
  • This course is CPD Accredited. That means it is recognised internationally - you will be issued with a certificate of proof of completion.
  • Google AdWords has a wide range of uses and some are less obvious than others. This course will assist you in getting the most out of the tool in order to drive significantly more traffic to your site or brand and its associated products.

Training Course Content

Introduction and Overview

  • PPC advertising and its associated terms
  • How Google AdWords weighs up against similar marketing platforms
  • How to strategise your Adwords campaign to your particular application
  • Getting to grips with AdWords campaigns, keywords and ad groups
  • How to plan your Google AdWords strategy properly from day one

Keyword Generation, Features and Research

  • Researching numerous and effective keywords
  • Keyword behaviour and type
  • Keyword optimisation and organisation
  • Keywords that could have a detrimental effect

Running your Google AdWords Account and its Campaigns

  • The various options you have for running campaigns
  • Properly setting up your campaign from step one
  • The various campaign structures and their benefits

Optimising your campaign for maximum effectiveness

  • Extensions, their benefits, and ad copy
  • Optimise ad copy for your product
  • Making use of all of the best app extensions available
  • How to find and determine ad copy which actually works and converts
  • Methods in which to test your ad copy

Bidding for keywords and judging their worth

  • How to make effective bids for keywords
  • Increasing keyword bid quality scores
  • Methods to scale your keyword bids
  • A/B’ing keywords at selected bid brackets

Google AdWord Analytics and Tracking

  • How to setup and use tracking
  • UTM tags
  • Analysing data
  • Viewing and using conversion models

Google AdWord Data Feedbacks and Reports

  • Viewing, analysing and interpreting data
  • Methods and tips for creating reports
  • The various approaches you can take to creating reports
  • Automatic report generation

Why choose Souters

Offering courses since 1988

Interest free credit financing 

Fully accredited training centre


The training fees are £399

When the course will take place and timing

The course schedule will show the next start date for the course.

The course runs over one intensive day between the hours of 10:30 and 16:30.

Continuing Studies

We offer more Advanced and Bespoke training courses. Please contact us for more details.

About provider

Souters - Office Admin & Secretarial training courses

Souters is a renowned training provider that has been successfully delivering PA courses, Secretarial courses, Office Manager Courses, Administration Courses, Legal Secretarial courses, as well as Bookkeeping, Finance and Microsoft Office Training, since it was founded in 1988. Located in...

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Contact info


32 Ludgate Hill
EC4M 7DR London

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