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Google Analytics Introduction

STL
Course summary
Length: 1 day
Language: English
Location: Nationwide
Course home page: Link
Provider: STL plus
Course type: Company-Specific / In-House

Google Analytics Introduction



Courses never cancelled. Last minute rescheduling. 24 month delegate support forum. And more... A basic understanding of key metrics and how to report on site performance by looking at traffic, content, users, and conversions. ; Understanding on how to set up an account and the main relevant section within the Google Analytics admin interface ; You will learn how to successfully measure your marketing and advertising efforts using campaign and AdWords reports. ; You will have a better understanding about your site visitors, the content on your site and how it performs ; You will be introduced to the different types of goals and goal configuration, as well as some basic examples of Ecommerce reports. ; You will have the ability to set up goal funnels and custom reports

Suitability - Who should attend?



Ideal for those new to web analytics, new to using Google Analytics, or who need a refresher on the basic Google Analytics reports and tools.

Training Course Content



Key components and terms of Digital Analytics

Setting up Google Analytics
Account Structure and the Admin interface
Google analytics cookies and settings
Google Analytics Metrics and terminology

Using Google Analytics Reports

Interpreting the data
Segmentation
Dashboards and Shortcuts
Real Time Reporting
Audience Reports
Acquisition Reports
Behaviour Reports
Conversion Reports
Sharing Reports

Customisation:

Events
Data Import
Custom dimensions and custom metrics
Custom reports
Custom Alerts

Product Integrations

AdWords
Google Search Console

Measuring Success

Goals and funnels
Ecommerce Tracking

Expenses



Prices from £756 (Guideline pricing). Promotional rates often available the further ahead you book. Contact us for quote.

Provider: STL

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Contact information for STL

STL

Greater London
STL, 2nd Floor, Cruising Association House
E14 8BT 1 Northey Street

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