4.9 (202 Reviews)

Institute of Data & Marketing

In Greater London (+ 7 locations)
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Institute of Data & Marketing

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to the very top of their profession.

Developed and taught by practitioners with years of experience, working with a wide range of brands and organisations around the world, every course is focused on delivering immediate and long-term practical value for you and your business. And you can prepare for your future with our cutting-edge content and advanced delivery platforms.

Our team are on hand throughout the process, whether you need the advice to decide on the right qualification or support during your studies.

Why choose the IDM?

  • In 30 years they’ve trained over 100,000 delegates in over 28 countries.
  • You can be sure that all content is relevant and up to date, as all courses and qualifications are taught by practitioners with real-world experience.
  • You’ll take part in practical courses, where the emphasis is on achieving immediate and long-term gains.
  • You’ll be assigned a course coordinator who will look after all your learning needs.
  • You can demonstrate your professional growth through the IDM CPD scheme.
  • You can get bespoke, on-site programs for your organisation when required.
  • As part of the DMA Group we deliver industry best-practice training in line with our responsible marketing remit.
Show all courses with Institute of Data & Marketing

Quick stats

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Courses

Professional Training
Communication Skills
Presentation Skills Length Price Location Reviews
Presentation Skills Masterclass 1 day From 450 GBP Multiple (2)
Data Science
Data Analytics
The IDM Award in Data & Analysis 12 months From 250 GBP Online
Functional Skills
Reading & Writing
Copywriting for Digital Masterclass 2 days From 850 GBP Online
5.0 (1)
Copywriting for not-for-profit Masterclass 1 day From 450 GBP Online
Copywriting for Social Media and Blogs Masterclass 1 day Multiple (2)
5.0 (2)
Copywriting for Web and Email Masterclass 1 day From 450 GBP Online
5.0 (5)
Copywriting Masterclass 1 day From 450 GBP Online
4.8 (5)
IDM Advanced Certificate in Digital Copywriting 3 months From 1,495 GBP Online
IDM Award in Digital Copywriting 2 days From 1,200 GBP Multiple (2)
5.0 (7)
Humanities & Social Science
Economics
Behavioral Economics 1 day From 450 GBP Online
IDM Award in Behavioural Economics 1 day From 250 GBP Online
IT & Computer Skills
Data Protection
IDM Award in GDPR 3 months From 495 GBP Online
IDM Award in GDPR for Direct Mail 3 months From 100 GBP Online
Web Design
User Experience Masterclass 1 day From 450 GBP Multiple (2)
Leadership & Management
Leadership
Leadership for the Modern Marketer Masterclass 1 day From 450 GBP Multiple (2)
Leadership Readiness in Business Masterclass 1 day From 450 GBP Multiple (2)
Management
Managing Stakeholders Masterlcass 1 day From 450 GBP Multiple (2)
Marketing
B2B Account Based Marketing Masterclass 1 day From 450 GBP Multiple (2)
B2B Copywriting Masterclass 1 day From 450 GBP Online
B2B Lead Generation Masterclass 1 day From 450 GBP Multiple (2)
B2B Marketing: The Complete Guide Masterclass 2 days From 850 GBP Online
Briefing and Evaluating Creative Work Masterclass 1 day From 450 GBP Online
Campaign Planning Masterclass 1 day From 450 GBP Online
IDM Award in Marketing From 495 GBP Online
IDM Professional Marketing Diploma 12 months From 2,410 GBP Online
Integrated Marketing Strategy Masterclass 1 day From 450 GBP Multiple (2)
Programmatic Marketing: Essentials 1 day Multiple (2)
Responsible Marketing: Privacy, Compliance and the Law Masterclass 1 day From 450 GBP Multiple (2)
Storytelling for Marketers Masterclass 1 day From 450 GBP Multiple (2)
Content Marketing
Content Marketing Strategy Masterclass 1 day From 450 GBP Multiple (2)
IDM Award in Content Marketing Strategy Masterclass 6 months From 250 GBP Online
Writing for Content Marketing Masterclass 1 day From 450 GBP Multiple (2)
Digital Marketing
Digital Marketing Strategy Masterclass 1 day From 450 GBP Multiple (2)
Digital Marketing: Essentials Masterclass 1 day From 450 GBP Online
5.0 (4)
Email Marketing: Tactics Masterclass 1 day From 450 GBP Multiple (2)
4.7 (3)
IDM Award in Digital Marketing Strategy Masterclass 12 months Online
IDM Professional Certificate in Social Media Online
Influencer Marketing Masterclass 1 day From 450 GBP Multiple (2)
Online IDM Award in Digital Marketing Strategy Masterclass 2 days From 495 GBP Online
Pay Per Click Masterclass 1 day From 450 GBP Online
5.0 (4)
  • = New education
  • = This course results in CPD hours
  • = Beginner level
  • = Intermediate level
  • = Advanced level

Why choose Institute of Data & Marketing

  • For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do.
  • Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
  • Our expansive learning portfolio offers flexible study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards made accessible via public programmes, online learning and in-house training.
  • Everything you need to boost your career, under one roof.

Awards & Accreditations

learning arm of Data & marketing association (DMA)

Europe’s largest trade association for Data & Marketing

registered

Educational Institute

Registered professional body

CPD

Reviews

Average rating 4.9

Based on 202 reviews.
Write a review!
1/5
Lydia B
04 Sep 2018
Terrible experience and very poor quality course - don't waste your money!

I am halfway through the Postgraduate Diploma and I would not recommend it to anyone. The course content is made up of text only and is riddled with errors, with much of the con...

Owen Cheshire
10 Sep 2018
Dear Lydia, Thank you for your feedback, we take all comments very seriously to imp...
Show more
5/5
Emma Smillie
10 Aug 2017
Made purchasing and completing an online course really easy. Issues resolved quickly.

Course was excellent, easy to navigate and fulfilled my learning objective.

5/5
Emma Marcarian
01 Aug 2017
I really enjoyed the course and particularly enjoyed the interactive sessions which brought it a bit more to life.

I thought the tutors really took to the time to ensure you understood each session.

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Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

Phone no: 020 8614 0255
www.theidm.com


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