Course description
Social Media Marketing: Strategy, Tools and Tactics Masterclass
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover the best social platforms for you and plan your social content effectively.
Suitability - Who should attend?
This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.
Outcome / Qualification etc.
You will learn to:
- Understand your social media landscape
- Build your social media plan, define processes and determine KPIs
- Implement effective social media activity that contributes to your business objectives
- Innovate with content, tools, influencers and communities
- Motivate and incentivise to achieve a social business
Upgrade this course to our IDM Professional Certificate in Social Media to receive a qualification for your studies.
Training Course Content
Day 1
An introduction to social media and engagement
- Understand what social media marketing is and how it has developed
- Understand the impact of social media on engagement for brands
- Learn the importance of agile planning
Developing a social media strategy
- Understand the importance of a social media strategy
- Identify the types of social media campaigns
- Gain an introduction to the 8 steps of social strategy development
Setting objectives and KPIs
- Learn how to set SMART objectives for social media
- Understand the different types of KPIs and how to use them for your social media activities
Social listening
- Develop social listening to understand customer preferences and competitor actions
- Understand how to use the listening framework
Identifying influencers
- Understand who your influencers are
- Learn how to select influencers
- Learn how to work with influencers
Day 2
Selecting a social platform
- Understand the difference between paid, earned, and owned media
- Identify the hidden costs of social media
Building a content strategy and implementing a plan
- Learn to build a content plan.
- Learn how to meet specific platform requirements.
- Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Optimising your social media campaign
- Understand how to measure and optimise your social media campaigns
- Understand how to calculate social media ROI
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Reviews
Average rating 5
Expenses
Members: £720 + VAT
Non-members: £850 + VAT
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Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, then IDM is for you.