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Advanced Strategic Marketing

The Marketors
Course summary
3 days
399 GBP excl. VAT
English
Open / Scheduled
Next available date: 15/04/2020 - London
Course Dates
London
15/04/2020   (English)
399 GBP
Newcastle
15/06/2020   (English)
399 GBP
Manchester
13/07/2020   (English)
399 GBP
The Marketors

Course description

Advanced Strategic Marketing

Professionals working in the marketing sphere must emphasise the ever-increasing importance of marketing to internal and external audiences. This workshop will aid that process greatly by allowing participants to go and implement efficient and effective marketing strategies. The three-day workshop will instruct participants on a wide range of marketing strategies and their applications.

This course is also offered online or as in-company training.

Suitability - Who should attend?

This workshop is for organisations looking to boost the efficiency of their marketing activity. Participants should be experienced managers, from a marketing or non-marketing background with responsibility or involvement in strategic business planning or who have authority to develop and implement marketing plans and strategy.

Training Course Content

Participants will learn about the latest marketing tools and strategies to improve their existing campaigns. How to strategically focus on the implementation of different marketing elements into the marketing mix will also be a key focus of this workshop.

Learning Outcomes

  • Strategic marketing overview: 4ps, BCG matrix, Ansoff’s matrix
  • Summary of strategic marketing
  • Attaining strategic growth
  • Marketing matrices: BCG, Ansoff and others
  • Segmentation
  • Targeting
  • Positioning
  • Fitting into wider organizational strategy
  • The product lifecycle
  • Effective branding
  • Internally and externally communication your marketing strategy
  • Analysis of your strategy and the marketing mix

Expenses

The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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