Apps, Websites and the User Experience
With increased connectivity and the ubiquity of smartphones and tablets, digital content has engulfed our screens. Billions of web pages are now in existence as companies scramble to create virtual catalogues, shop floors and shopping experiences. There is one big problem, the human attention span is declining rapidly! Added to this, you have to consider their online reading habits, when and how to reach them, and keeping them engaged.
This course is also offered online or as in-company training.
Suitability - Who should attend?
This workshop is ideal for graphic designers, app developers, and product owners, digital marketing professionals operating within a customer experience discipline or those monetizing products online through ecommerce.
Training Course Content
This intensive one-day workshop focuses on capturing the audience’s attention and increasing the effectiveness of your website/app with best practice UX (User Experience) skills! You will learn from industry experts the ‘best practice’ methods you need to adopt to improve your website’s or app’s Return-On-Investment and transform your website/app into an effective sales tool.
- Understanding UX design
- Research, design & product creation
- Applying design thinking
- How customers behave online.
- Understanding your users pain
- Persona development
- Journey mapping
- User-centred design process.
- Writing for the web and search
- Persuasive design techniques and tactics
- Mobile issues
- Wireframes, tools and templates
- Testing your designs
The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.
The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...
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