SALES TRAINING

Sales Courses - Enhance your Career

Sales courses help industry professionals develop their selling strategies, key negotiation techniques, close more deals and, ultimately, enhance their careers. Whether you are looking to kick-start your career, branch out into key account management, or generally exceed your targets, there are sales courses available to suit your needs and improve your development.

Sales can sometimes appear to be more of a natural born talent than a skill. A good salesperson looks effortless when pitching a client, but the reality is quite different. While confidence and clear communication skills go a long way towards creating an effective seller, even the most competent of salesmen are bound by a set of conditions and limitations. In theory, all sales can be classified as serving at least one of three purposes:

• satisfying customer needs
• solving problems
• creating a new need

Sales courses help professionals fully understand how to bring out the best in themselves and others, in order to meet these key requirements and stay ahead in the competitive industry.

Sales Courses - Formats and Content

Sales and revenue generation is an integral part of most organisations and encompasses a huge variety of requirements, which is reflected in the wide range of sales courses and formats available.

Sales courses are offered as open courses, in-house training for whole sales teams, short refresher or booster courses, and online distance courses. Common topics covered include:

• Key account management
• Account development strategies
• Customer service/Customer care
• Customer relationship management
• Customer experience and engagement
• Sales management
• Sales coaching
• Telesales 
• Telephone prospecting and skills
• Pitching
• Cold calling
• Cross-selling and up-selling
• Closing skills
• Procurement
• Call centre training

Recognised Sales Courses for Professionals

The only professional accrediting body for salespeople in the UK, the ISMM (Institute of Sales & Marketing Management) promotes standards of excellence in sales and sales management. Gain this valuable accreditation and gain a highly valuable benchmark to advance in your career as a salesperson.

Browse our filtered Sales courses for the UK, England, Scotland or Wales. 

Or search all ISM courses

Sales Courses - A Widespread Need

Sales is such a vital part of an organisation's success that sales targets and requirements should be constantly considered when making decisions throughout all areas of a company. The skills learned on sales courses also translate to a broad range of needs for other business segments and professions - making them invaluable for managers and employees alike.

Cross-sectors and professions that would benefit from sales courses include:

• Customer service
• Marketing
• Purchasing and procurement
• Real estate
• Communication skills
• Business and management

In turn, sales professionals may wish to take courses in the above sectors to further develop their own profession and success.