Course description
Introduction to Search Engine Optimisation:
For small to medium enterprises a website is central to its marketing strategy. A website can offer an agile 'store-front' but what if no-one sees your website? Why do some websites make the front page on Google and some not? This course aims to answer this question and offer some basic techniques for improving position of a website in search results. Suitable for those with some experience of building websites, their managers and anyone involved with procuring search engine optimisation services.
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