Course description
MBA Essentials – Corporate Communication (Corporate Training)
Taught over four days, our MBA Essentials course is made up of 'unbundled' modules from our full Executive MBA degree. The MBA Essentials offers block-teaching modules that fits busy schedule and will support managers with their career prospects, either in their own organisation or moving elsewhere.
The MBA Essentials – Corporate Communication explores the range of communication issues facing the corporate communication manager in modern UK organisations. Communication theory is explored within the context of integrating electronic and face to face communication as a foundation for comprehending key managerial challenges. Emphasis is placed upon the role of teams (real and virtual) within contemporary public and private sector environments. Techniques for dealing with crisis communication and associated reputation management are explored with an emphasis upon actions and guidelines for dealing with the media.
By the end of the module you should be able to:
- Demonstrate comprehensive knowledge and understanding of the realities and myths surrounding corporate communication and their impact upon organisations and their teams
- Critically evaluate the role of team development and performance upon corporate reputation and identity
- Understand and evaluate the processes involved in managing organisational communication with external audiences
- Critically analyse organisational behaviour in relation to reputation management during crises
- Critically evaluate organisational strategies for managing press and media relations
We are offering up to15 £1,000 scholarshipsfor learners studying an MBA Essentials short course.
What is a Microcredential?
Microcredentials are designed to upskill you for work in rapidly growing industries, without the time and cost commitment of a full degree. Your Microcredential can stand alone as an independent credential, and some also offer academic credit to use towards a degree.
- Learn with expert instructors: Complete courses led by experts with a dedicated group of professionals
- Earn a professional credential:Finish your learning and pass your assessments to gain an accredited credential
- Advance further in your career:Use your Microcredential as evidence of your specialised skills and progress further in your industry
Suitability - Who should attend?
In order to be accepted onto the MBA Essentials – Project Management, you must possess:
- A good Honours degree (or equivalent), or equivalent professional qualification
- Five years work experiencewith evidence of extensive managerial experience or professional responsibility. Three years exceptional work experience meeting this criteria will also be considered
International Students
IELTS 6.5 (with no less than 6.0 in any band)
IELTS 6.5 with no less than 6.0 in any band is equivalent to:
- TOEFL: 88 overall with no less than 21 in Reading, 20 in Listening, 22 in Speaking and 21 in Writing
- Pearson Test of English (PTE): PTE Academic 67 with no less than 64 in all four skills
- Cambridge English (exams taken from 2015): Advanced – minimum overall score of 176, with no less than 169 in any component
If you are currently studying at a Chinese university, please view ourspecific entry requirements including our list of acceptable universities for further study at Birmingham.
Please note we will also consider candidates without a first degree or professional qualification but with at least ten years’ work experience including significant managerial responsibility.
Outcome / Qualification etc.
Our MBA Essentials – Corporate Communicationwill allow you to focus on specific areas in order for you to develop your career in the way that you want to. Each course is designed to equip you with the skills and knowledge of project management which will meet the needs of a wide range of learners and organisations.
- 10 UK Credits at Postgraduate level from University of Birmingham
- A Postgraduate Microcredential certificate from University of Birmingham
Certification of UoB academic credit for PG Microcredential courses is through production of an official University of Birmingham Microcredential certificate and transcript managed by UoB Student Records.
Training Course Content
The skills you will gain
Demonstrate comprehensive knowledge and understanding of the realities and myths surrounding corporate communication and their impact upon organisations and their teams
Critically evaluate the role of team development and performance upon corporate reputation and identity
Understand and evaluate the processes involved in managing organisational communication with external audiences
Critically analyse organisational behaviour in relation to reputation management during crises
Critically evaluate organisational strategies for managing press and media relations
Course delivery details
The MBA Essentials offers block-teaching modules.
Mode: Face-to-face
Expenses
Cost: £2,537 - Scholarships available
We are offering up to15 £1,000 scholarshipsfor learners studying an MBA Essentials short course.
University of Birmingham
The University of Birmingham has been challenging and developing great minds for more than a century. Characterised by a tradition of innovation, research at the University has broken new ground, pushed forward the boundaries of knowledge and made an impact...