Course description
Upon successful completion of this course, you will be able to:
-Use more effective page URLs, titles and descriptions
-Manage your template optimisation
-Control content SEO with no index, no follow and Canonical
-Maximise conversion/subscribers
-Get your visitors more involved
-The benefits and best practice for using the Yoast plug-in
-Yoast focus keyword vs meta keywords
-Accessing key site information with SEO Quake
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
- How Google searches
- What does Google Index mean
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
Yoast – Basic WordPress SEO
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
Template Optimisation
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
Advanced WordPress SEO and duplicate content
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
Site structure for high rankings
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation
- Getting users to subscribe
- Use of comment redirecting
Comment optimisation
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
Off site blog SEO
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
Conclusions on WordPress SEO
- Summary of technical, conversion, content and conversation tips
- Staying updated
Yoast – SEO Focus Keywords
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
SEO Quake
- What is SEO Quake
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
Do you work at this organisation and want to update this page?
Is there out-of-date information about your organisation or courses published here? Fill out this form to get in touch with us.
Upcoming start dates
Suitability - Who should attend?
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course.