Marketing Articles

Should you use hashtags on Facebook? This is an interesting question that we were recently asked by one of our learners. There are lots of different opinions out there that are for and against using them. Despite being introduced in 2015, Facebook hasn’t updated its own guidelines on using hashtags on its platform since 2016. We thought it would be worth looking at some of the ...

As you know, my background is in TV production but I had taken a career break after having my daughter and then our family moved to Qatar with my husband’s work.  One of the reasons I took the course was to get back into work and doing something for me. Just before the end of the course, I got a job working for ITN, helping them with logistics and TV production for the ITN coverage of the Wor ...

If I’m being honest up until recently emojis are not something I’ve personally used or been particularly fond of.  I’ve seen them as a little bit childish and certainly hadn’t used them in professional or personal posts.  Interestingly enough, Mary recently had a conversation with a client about emojis being childish.

Explore the success of the MSC Cruises Leadership Development Programme, a strategic initiative aligning with the company's 10-year growth plan.

Boost your online presence and engage your audience effectively with these actionable social media marketing strategies.

The digital marketing landscape is fiercely competitive, and being successful is highly dependent on your ability to learn from past efforts, correct mistakes and focus on what works.

Easier said than done. Luckily, however, the number of tools available to measure, track and improve your marketing efforts continues to grow. Here are just a few you should try out.