PR & SEO
PR & SEO
This course provides a detailed and practical examination of exactly what factors really do have an influence on Google search engine result rankings. It also provides a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies.
Upcoming start dates
1 start date available
Suitability - Who should attend?
Suitable for practitioners who want to learn how to integrate SEO techniques into broader PR and communications programmes; or who now have responsibility for running or commissioning investment in SEO.
Outcome / Qualification etc.
CPD: 10.00
Training Course Content
Participation in the course will provide you with knowledge of:
- basic SEO concepts
- detailed examination of key factors that impact Google's search results
- key SEO tools for keyword analysis, on page optimisation and backlink research
- tips and techniques for improving search engine result positions
- tools for tracking and monitoring the effectiveness of SEO activity.
Expenses
Virtual
- Member: £350.00
- Non-Member: £475.00
Request information - obligation free
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