Course description
This comprehensive one day programme will help you understand the key concepts and skills of marketing to enhance your knowledge and confidence when involved in the marketing decision-making process.
Upcoming start dates
Suitability - Who should attend?
Outcome / Qualification etc.
- Demonstrate a knowledge of key marketing principles, tools and techniques.
- Discover the importance of product positioning.
- Understand what is effective communication with customers.
- Confidently deal with basic marketing issues. –
- Understand how to measure the effectiveness of marketing actions
Training Course Content
- Introduction to Marketing
- Understanding the difference between sales and marketing
- Marketing - the full package
- What we're looking at today; Marketing light!
- Identifying the role and scope of marketing
- The key marketing principles and terminology
- What is The Marketing Mix
- Different marketing techniques
- Overview of concepts: - e-marketing - benchmarking - relationship marketing - PR
Course delivery details
This course provides a foundation for Marketing Principles and will show delegates how Marketing is evident throughout an organisation and how it can support all functions within that organisation. This course gives delegates a grounding in basic Marketing theory and can provide a stepping stone to further study in this area.
Continuing Studies
Professional Business Development Skills
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Cosensa Learning and Development Training Courses
Cosensa Learning & Development offers training courses for professionals and organisations throughout the public, private and third sectors. All Cosensa trainers are highly qualified, with extensive experience in training and coaching. Cosensa's wide range of open courses are delivered throughout...