Course description
Our selling skills programme is an excellent one-day, hands-on workshop that introduces salespeople who are relatively new to sales, or who have had no formal professional sales training, to the concept of selling effectively. It includes carefully and skilfully investigating and identifying the true needs of the customer and demonstrating to them the value of your product or service in meeting their need. We concentrate on the fundamentals of salesmanship whilst going well beyond traditional sales concepts. Your competitors may be quick to 'dive to the bottom' on price in order to gain market share, however this training programmes focuses on how to stay firm on price and increase sales by convincing customers of the value you offer.
Upcoming start dates
Suitability - Who should attend?
This programme is ideal for people with little or no experience and no prior professional sales training
Outcome / Qualification etc.
- equipped with the key skills required to deliver excellent sales service to all prospective and existing customers
- perfectly positioned to maximise the sales potential of the company.
Training Course Content
- Understand why people buy
- Use a systematic approach for contacting and selling to customers
- Set meaningful business and personal objectives for every sales call
- Make worthwhile appointments on the phone
- Design an agenda for meeting a potential customer for the first time
- Recognise and respond to buying signals
- Use simple, but effective, communication skills to establish what their customer really wants
- Identify and sell the benefits, not the features of the products
- Close a sale successfully
Course delivery details
This course will ideally benefit people who are new to the role of sales or for those who would like to develop closer relationships with existing clients and develop a stronger more confident 'account management' approach.
Continuing Studies
Advanced Selling Skills
Presentation Skills
Presentation Skills in a Virtual World
Effective Communication Skills
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Cosensa Learning and Development Training Courses
Cosensa Learning & Development offers training courses for professionals and organisations throughout the public, private and third sectors. All Cosensa trainers are highly qualified, with extensive experience in training and coaching. Cosensa's wide range of open courses are delivered throughout...