Course description
This CPD course aims to further develop your knowledge and understanding of strategic brand management. Through in-depth analysis and critical evaluation of strategic brand management theory, you will be able to fully appreciate the value of brands to organisations. In undertaking this module, you will develop an ability to demonstrate understanding and application of key theories, principles and practices of brand management. The key learning and associated skills you build up by studying the module materials, interactions and participation during live academic support sessions and independent learning, will cumulate in your ability to develop strategies for the development and maintenance of brands.
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