Course description
Demand for digital marketing skills has increased 92% in five years. And growth in digital-focused jobs has outpaced overall marketing roles by 30%.
Level up your skill set and build confidence and capability to apply modern digital marketing strategies on the job. No matter your role or industry, our Digital Marketing Short Course gives you the tools to drive growth with multichannel campaigns powered by data and customer insight.
Choose a 10-week, part-time evening format or a one-week, full-time accelerated course. No matter the course you choose, you’ll get best-in-class live learning and expert-led practice. Plus a 360-degree view of AI, from the foundational principles of generative AI to writing effective prompts.
Upcoming start dates
Suitability - Who should attend?
This is a beginner-friendly digital marketing program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on marketing campaigns. Whether you’re brand new to the marketing field or you’re looking to get more from existing marketing campaigns, our digital marketing curriculum will enable you to explore the full suite of modern digital marketing tools and put them to work for you, your company, and your career.
Outcome / Qualification etc.
THE SKILLS YOU’LL LEARN
- Digital marketing campaign execution
- Customer acquisition strategies
- Agency collaboration
- Social media and search strategy
- Conversion optimization and Google Analytics
DIGITAL MARKETING CAREER PATHS
- Digital Marketing Manager
- Social Media Specialist
- Marketing Analyst
- Digital Marketer
- Content Strategist
- E-Commerce Manager
- Marketing Project Manager
Training Course Content
For your final project, you’ll work on a real-world digital marketing problem, crafting an end-to-end marketing campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimize your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.
We encourage you to tackle a marketing challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.
Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.
Course delivery details
INSTRUCTORS WITH REAL-WORLD CRED
Learn from digital marketers who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
Why choose General Assembly
Global network of nearly 100,000 alumniand 20,000 + global hiring partners
82% Graduation rate from Bootcamp students in 2021
Ranked Top Coding Bootcamp on Career Karma and Course Report
Expenses
Total cost of course: $4,500.
Instalments
Divide tuition into two, three, or four easy payments while in school. As low as $4,112.50.
Discounts and Loans
For all information on tuition discounts and loan options, please visit the providers course page.
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