Course description
Digital Marketing and Social Media Programme
The Digital Marketing and Social Media Programme will help you transform your organisation’s digital presence, increase engagement and keep up to date with the latest trends in digital media and marketing within a constantly evolving digital landscape.
The aim of the programme is to bring digital marketing and social media to life through modern marketing industry methods. The course will look at building brands and marketing strategies, digital marketing acquisition, conversion and retention, social media strategies and much more.
It will empower you to think both strategically and tactically. You will be provided with the tools to think and act in an effective, digital manner to lead your team and/or organisation and partners, and support, track and evaluate digital activity.
Digital marketing is a constantly evolving and increasingly important discipline within modern marketing. This course will enable you to build essential skills in order to identify, integrate and monitor effective digital tactics to deliver enhanced marketing activities.
Upcoming start dates
Suitability - Who should attend?
This course is for anyone that works in marketing or those would who like to develop their knowledge and understanding of digital marketing and the digital advertising landscape.
This course is for you if you want to:
- Understand the digital environment, emerging themes and current trends
- Learn how to plan, implement and develop a digital marketing strategy
- Learn how to effectively measure and evaluate
- Understand search engine optimisation (SEO) and pay per click (PPC) and the associated Google tools
- Learn how to utilise social media and content marketing
- To develop a working understanding of Google Ads and how it can become a benefit to your marketing efforts
Outcome / Qualification etc.
Learning Outcomes
On completion of this programme, you will:
- Be able to demonstrate a solid understanding of what digital marketing covers
- Understand the impact of the disruptive digital environment, emerging themes and current trends
- Learn how to effectively measure and evaluate
- Learn how to plan, implement and develop strategy
- Be able to create and understand the buyer persona, agile marketing and audience analysis
- Hold a thorough understanding of the various digital marketing models
- Possess knowledge of digital marketing tools and tactics
- Understand search marketing – SEO, PPC and using Google Ads
- Understand content marketing; mobile and video
Training Course Content
Session 1
Digital Strategy - Building an Online Brand that Stands out from the Crowd
Key themes include:
- Changing dynamics of the digital world
- Emerging digital themes and trends
- Building brands, personas and brand archetypes
- Digital marketing strategies and the marketing mix
Session 2
Campaign Planning - How to Acquire, Convert, and Retain your Ideal Customers through Digital Marketing
Key themes include:
- Customer process in a digital world
- Measuring brand awareness
- Digital campaigns and planning
- Profiling, segmentation and targeting
- Customer journey mapping
- Content marketing strategy
Session 3
Social Media Marketing: Platform Management, Strategic Planning, and Content Creation
Key themes include:
- The impact and importance of social and digital media
- Existing and emerging social media forms
- Paid social
- Strategies for engagement and thought leadership
- Social posting
- The power of influencers
- Social tools – scheduling/graphics etc
Session 4
Digital Advertising: How to Reach Your Extended Audience Through Digital Advertising and SEO
Key themes include:
- Digital advertising
- Websites and landing pages
- Google Ads
- Google Analytics
- SEO
- The future of digital marketing/emerging marketing
Why choose In Professional Development
Delivered training to over 10,000 organisations
92% of delegates rate our courses as 5 star
Created over 2,500 CMI registrations
Expenses
Course Price
Virtual Classroom: £1,400 +VAT
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In Professional Development
In Professional Development are a professional training provider offering a wide range of professional development courses, on an accredited or non-accredited basis. Our course portfolio ranges from 1 to 5-day courses. We work with a range of partners to ensure...