Course description
The tourism industry is important for the benefits it brings and due to its role as a commercial activity that creates demand and growth for many more industries. Tourism not only contributes towards more economic activities but also generates more employment, revenues and play a significant role in development.
The Certified hospitality and tourism management professional (CHTMP) course will provide the skills to the highest knowledge of best practices in the hospitality and tourism sector
The program focus is on vision, leadership, productivity and implementing business strategies. Start or continue your professional journey, advance your career, and enhance your industry knowledge, skills and professional credibility.
In this course participants will have an understanding of how hospitality organizations and the various departments within an organization function, the role of a hospitality and tourism organization within a community, how hospitality and tourism enhance and benefit their communities, individuals can demonstrate they are prepared for a position in the hospitality industry by achieving this portable professional certificate.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
- Accommodations: Hotels, resorts, motels, hostels, vacation rentals, vacation ownership, bed & breakfast properties, recreational vehicles and camping
- Food & Beverage: Restaurants, full-service, fine dining, quick service, banquet facilities, lounges
- Transportation: Airlines, cruise lines, rail, car rentals, tour/coach operators, bus lines, taxis
- Attractions: Theme parks, zoos, national/state/local parks, natural wonders, heritage sites
Outcome / Qualification etc.
After successful completion of this course you would be able to :
- Describe and apply standard professional practices across the
- CHTMP-International Standards domains on the test and the job
- Use test-taking tips and relaxation techniques during the exam
- Develop a personal study path for taking the CHTMP test
- Feel far more comfortable ahead of and in preparation for sitting for the CHTMP exam
Training Course Content
Day 1
Hospitality & Tourism Foundations
- Describe the changes hospitality and tourism have experienced in modern times.
- Explain how hospitality and tourism depend on one another for success.
- Describe the social impact of global travel and business on hospitality and tourism.
- Describe the scope of industry services available for today’s traveler.
- Explain the need for respect and value for all guests by the hospitality and tourism industry
- Identify how a seamless guest experience is managed by employees and the property.
- Identify how a seamless guest experience is managed by employees and the property.
- Identify how the emotional engagement of guests is influenced by each stage of the guest cycle.
- Explain how to determine guests’ wants and needs in order to meet and exceed expectations with
- the global traveling public.
Day 2
Marketing and Sales
- Identify the marketing activities used in the hospitality and tourism industry; know the difference
- between marketing and advertising.
- Identify the role of marketing in the hospitality and tourism industry and the purpose of measuring
- return on investment (ROI) for all marketing efforts.
- Identify the four Ps of marketing and the role of each in the development of a marketing plan.
- Identify the role of sales in the hospitality and tourism industry.
- Identify the key objectives and various tasks of a hospitality and tourism sales department.
- Identify the structure and positions found in a hospitality and tourism sales department and explain
- the responsibilities of a hospitality and tourism sales professional.
Day 3
Operations | Safety & Security
- Identify the purpose of maintaining a safe, healthy environment for guests and employees.
- Identify the role of occupational safety and the purpose of a job safety analysis report in providing
- safe work conditions to employees.
- Explain the risk management process and the use of the 14 elements of a health and safety program in the workplace.
- Identify the purpose of resorts, cruise lines, recreational vehicles, and tent camping in the hospitality and tourism industry.
- Identify the types of resorts and the target guest markets attracted to each type
- Identify the financial goal of a hotel or lodging property.
- Identify the key difference between a revenue center and a cost center along with the areas
- belonging to each.
- Identify the steps required to complete a night audit and the role of the night auditor in the process
Day 4
Hospitality and Tourism Leadership
- Identify 21st century leadership styles.
- Identify why leaders must create leadership development goals and a path for meeting those
- goals.
- Define power and empowerment, and describe how these concepts tend to play out in
- centralized and decentralized organizations.
- Explain the need for respect and value for diversity in the hospitality and tourism industry
Day 5
Front Office Management | Housekeeping Operations
- Identify the key duties and responsibilities of the front office manager.
- Identify the reports attached to the night audit process.
- Describe how labor costs are managed by the front office.
- Identify which positions report to the executive housekeeper.
- Identify the duties and responsibilities of the executive housekeeper.
- Identify the organizational structures of various food and beverage operations and describe
- how restaurants attract and retain staff.
- Explain the steps involved in menu planning and menu design, and explain the value of periodic menu evaluation.
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...