Marketing in the 21st Century

From birth, almost every person in the world has experienced some form of marketing. Whether it’s TV adverts, billboards or word of mouth our consumer purchases are constantly influenced by marketing teams around the world.  Marketing has been prioritized to the top of many successful companies' strategies.This course looks at traditional trends in marketing reflecting on challenges the new business climate presents. It particularly explores the rise in digital marketing in the 21st century and will help delegates understand how different forms of marketing can be blended to achieve the greatest impact.Delegates will leave the course with a clearer idea of their brand and where it sits in the current market.  They will also have completed a draft marketing action plan which can deliver their objectives in a contemporary and effective way.