Course description
Creativity and Innovation: In-House
In an era of rapid change, organisations need their staff to be creative and innovative.
This isn’t just a matter of what we do but of how we do it – creativity is just as much a feature of ‘boring’ management process flows as ‘exciting’ product development. This means creativity and innovation aren’t simply nice-to-have skills – they’re essential for success at every level in every organisation.
While some people seem ‘naturally’ creative, in reality innovative thinking can be developed by anyone. This workshop provides a great introduction to the creative process. You’ll learn how to challenge existing thinking and generate new ideas – and how to make sure the best of them are captured and implemented.
Upcoming start dates
Outcome / Qualification etc.
- Discover techniques to create new ways of thinking
- Understand how the brain shapes our approaches to creativity and innovation
- Learn some creative techniques for generating new and innovative ideas
- Develop your work through 1% improvements and marginal gains
- Know how to help foster a culture of creativity and innovation
- Be able to take an agile approach to implementing ideas
Training Course Content
The brain, creativity and innovation
- What is creativity? What is innovation?
- How the brain works – left and right brain thinking
- What neuroscience tells us about how our brains ‘do’ creativity
- Freeing yourself from a totally ‘rational’ approach
- Understanding the difference between convergent and divergent thinking
Challenging the status quo
- The danger of ‘playing it safe’
- Understanding how challenging the status quo gives you and your organisation a competitive advantage
- How the ‘disruptors’ succeed
- How to develop a creativity and innovation mindset
Let’s get creative
- ‘Killer’ brainstorming techniques that are truly effective
- When to use different strategies and approaches
- How to overcome blocks and unleash your imagination – what areyourblockers?
- Mind-mapping as a way of connecting ideas and concepts
- Activities to practise using different techniques
The Disney strategy
- A structured strategy for creativity
- Dreamers
- Realists
- Spoilers
Lateral thinking and creativity techniques
- The difference between vertical and lateral approaches to creativity and innovation
- Simple models and processes to significantly enhance your ability to come up with new ideas and solutions to problems
- Rapid prototyping – a testing and feedback system for creating solutions to any problem
- Immersion
- Insights
- Strategy
- Design
Using creativity to solve real business issues
- What problems/opportunities do you have?
- Uncovering the root problem
Creating a culture of creativity and innovation
- How to foster a creative working environment
- Encouraging 1% improvements and innovation through marginal gains
- The concept of Kai-zen and how this can be applied in any role, anywhere in the organisation
- What to do when ideas dry up
- How to make sure the output is captured and implemented
- Creating a plan to execute and monitor innovations
Actions and next steps
- Review
- Personal action planning
- Next steps
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Maximum Performance
At Maximum Performance, we are passionate about improving the performance of individuals, teams and organisations. Our extensive portfolio of courses are offered via a range of flexible delivery options - including open courses, in-house training, webinars and virtual classrooms. We...