Course description
The legal market and client needs are changing. A more structured and proactive approach is needed to develop a thriving private client practice. Business management skills are required to analyse and plan. Operational skills in areas such as finance and human resources management too. Business development, marketing and relationship management play a vital role in growing your practice.
This virtual classroom session takes you through the process with new ideas and food for thought. The session - packed with examples from private client practices - will be particularly valuable for those stepping into management roles in their private client department. It is presented by Kim Tasso, a leading trainer who has spent the last 20 years specialising in professional services strategic management and marketing and has worked with over 200 firms.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
The legal market and client needs are changing. A more structured and proactive approach is needed to develop a thriving private client practice. Business management skills are required to analyse and plan. Operational skills in areas such as finance and human resources management too. Business development, marketing and relationship management play a vital role in growing your practice. This session - packed with examples from private client practices - will be particularly valuable for those stepping into management roles in their private client department.
This virtual classroom session takes you through the process with new ideas and food for thought.
What You Will Learn
This live and interactive session will cover the following:
- Business management
- Vision and leadership
- The strategic process
- Exercise: Mission and goal-setting
- Leadership styles
- Developing a business plan
- Why you need a business plan
- Exercise: External analysis and scenarios
- Legal, regional and private client markets
- Internal analysis
- Change management
- Operational management
- Exercise: Operational challenges
- Finance
- People/HR strategies
- Process and technology
- Business development
- Strategic marketing
- Business development cycle
- Identifying target markets
- Exercise: Market mapping/personas
- Developing services & pricing
- Marketing communication and promotions
- Exercise: Promotional methods
- Advertising, PR and internal marketing
- Digital marketing & social media campaigns
- Selling and client/referrer relationships
- Exercise: Selling and relationship challenges
- Networking
- Enquiry management/On-boarding
- Client care and service
- Clientology and relationship strategies
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...