Course description
Trade marks are an incredible marketing tool that, if maintained correctly, can become a priceless asset. In order to ensure they are able to increase your business’ value and income, it is vital that you get both your process and protection right from the start.
Edwina Fitzhugh presents this comprehensive and informative webinar that is aimed at providing delegates with limited knowledge of trade marks with the expert insight they need to maximise their value. It covers the importance of trade marks, how they generate revenue, what makes a strong trade mark, making sure your application is fit for purpose, maintaining the trade mark’s value and much more.
Upcoming start dates
Outcome / Qualification etc.
Training Course Content
Introduction
Trade marks are enormously valuable, priceless in fact.
A good trade mark will make sure you stand out from the crowd and, as long as it is properly maintained, will enhance the value of your business and help you generate additional income.
But if your trade marks are going to increase your business’s value and income, they need to be managed correctly.
Therefore it is essential you get both your process and protection right from the start.
This webinar is aimed at delegates with limited knowledge of trade marks and who are keen to understand how to maximise the value in their current or future trade marks.
What You Will Learn
This webinar will cover the following:
- Why trade marks are so important and how they generate revenue and value for a business
- What makes a strong trade mark?
- How to make sure your trade mark application is fit for purpose
- How to maintain the value in your trade marks in the UK and abroad - when and how to take action against third parties who may be infringing your rights
- Common myths and misconceptions about trade marks - how to avoid common pitfalls
Expenses
MBL Seminars Limited
MBL is a leading learning and development provider for professional service firms. Over the past 18 years, more than 198,000 people across 23,000 different organisations spanning 81 countries, have chosen us to deliver their training. With over 800 expert speakers...