Advertising account planner | Average UK Salary & Outlook

Advertising account planners develop and plan advertising campaigns to make sure they reach the right audience.

Typical task
Working hours
Attractive values

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Assist with

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Assist with annual budget development.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Plan and execute advertising policies and strategies for organizations.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Gather and organize information to plan advertising campaigns.
Create media notices about events.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Contact organizations to explain services and facilities offered.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
Prepare and negotiate advertising and sales contracts.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Train and direct workers engaged in developing and producing advertisements.
Confer with clients to provide marketing or technical advice.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Represent company at trade association meetings to promote products.
Direct and coordinate product research and development.
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

Read more about Advertising account planner

Advertising account planners typically work around 39 to 41 hours per week.

As a Advertising account planner you will typically work 9am to 5pm.

This occupation tends to be:

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Artistic — Artistic occupations frequently involve working with forms, designs and patterns.

Read more about Advertising account planner

* from ONETonline

Average salary
33,644 GBP *
per year

* data taken from the Office of National Statistics (ons.gov.uk)

Average salary for Advertising account planner

Big gender gap

38,483 GBP
29,439 GBP

Average salary for part-time Advertising account planner

Average salary for full-time Advertising account planner

Showing:

17,731 GBP
19,186 GBP

33,644 GBP
29,439 GBP
38,483 GBP

Salary over time for Advertising account planner

Salary for this role has increased over time

32,281 GBP
31,006 GBP
30,016 GBP
34,411 GBP
36,452 GBP
33,626 GBP
33,644 GBP
33,468 GBP
33,680 GBP

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Future outlook for Advertising account planners

Balanced outlook

153 000+ jobs available

Balanced outlook

1% yearly wage growth (on average)

Balanced outlook

43% chance of automation in the future

Which qualifications do I need?

Find out what you need to know in order to become a Advertising account planner and the highest average level of education for people in this role.

In terms of people already doing this job:

60% of people in this role have a Bachelor's degree
10% of people in this role have GCSEs or equivalent
8% of people in this role have a certificate of higher education or equivalent but no degree

You'll need:

knowledge of media production and communication
the ability to use your initiative
knowledge of English language
to be thorough and pay attention to detail
to be flexible and open to change
the ability to come up with new ways of doing things
excellent verbal communication skills
patience and the ability to remain calm in stressful situations
to be able to use a computer and the main software packages competently

Get the right qualification to begin your journey to becoming a Advertising account planner

Marketing

Initiative Job requires a willingness to take on responsibilities and challenges. Cooperation Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Adaptability/Flexibility Job requires being open to change (positive or negative) and to considerable variety in the workplace.

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Advertising account planner | Average UK Salary & Outlook

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Future outlook for Advertising account planners

Advertising account planner - Your future job?

Which qualifications do I need?

Things to highlight for your Advertising account planner interview

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