Course description
Our Marketing: An Introduction online short course provides a comprehensive background to marketing and its main principles. Over the course of 10 weekly sessions, you will learn the key theories of marketing and how to apply them in practice.
Focused and dynamic, our marketing training course employs a mixture of presentations, discussion and group work, exploring how to gain a competitive advantage by applying marketing tools and techniques and by adopting a customer-oriented approach.
By the end of this introductory Marketing short course you'll have a better understanding of the principles of marketing along with the tools and knowledge to plan and implement a successful marketing strategy.
You'll benefit from our online Marketing short course if you’re looking to develop your brand using a range of new and innovative marketing techniques.
Course delivery details
Assessment and certificates
In this Introduction to Marketing short course, you will be set weekly reading assignments which will be drawn upon and discussed in class.
While there is no official assessment, you will gain most from the course through commitment to reading homework and participation in class.
The short courses at City are not accredited, but you will be awarded an official City, University of London certificate if you attend at least 70% of the sesssion.
Request info
City, University of London
City, University of London is a special place. With skill and dedication, we have been using education, research and enterprise to transform the lives of our students, our community and the world for a hundred years. We are proud of...