CIE Level 5 Diploma in Marketing Media and Advertising

This CIE Level 5 Diploma in Marketing, Media and Advertising course is designed to equip you with the knowledge and skills necessary to excel in the exciting realm of marketing communication. In today's digital age, effective marketing and advertising strategies are essential for organisations to thrive and connect with their target audience. Whether you're an aspiring marketing professional, a creative individual with a passion for media and advertising, or a business owner seeking to enhance your marketing skills, this course serves as your pathway to understanding the fundamental principles and practices of marketing communication. Throughout this comprehensive course, you will explore key aspects of marketing, media, and advertising, including market research, consumer behaviour, branding, digital marketing, campaign planning, and creative communication. The CIE Level 5 Diploma provides you with a solid foundation to develop effective marketing strategies, create compelling media content, and utilise various advertising channels to reach and engage with your target market. Upon successful completion of the CIE Level 5 Diploma in Marketing, Media and Advertising course, you will hold a recognised qualification that demonstrates your competence and professionalism in marketing communication. This certification opens doors to a wide range of career opportunities in many different industries, enabling you to make a significant impact in the dynamic world of marketing communication. Are you ready to embark on this exciting journey towards a successful career in marketing, media, and advertising? Enrol in the CIE Level 5 Diploma in Marketing, Media and Advertising course today and gain the knowledge, skills, and recognition you need to thrive in the fast-paced competitive field of marketing communication. What next? Upon completion of this CIE Level 5 Diploma in Marketing, Media and Advertising course, you could develop your knowledge further by studying another one of our marketing and PR. Here are some job roles within the marketing industry:

• Marketing coordinator
• Digital marketing specialist
• Advertising account executive
• Media planner
• Brand manager
• Content marketing manager
• Market research analyst
• Public relations specialist
• Marketing communications
• Social media manager

These job roles span a range of responsibilities within the marketing, media, and advertising field, offering diverse opportunities to utilise your knowledge and skills in various industries and organisations.

Course Content

Level 4 and 5 Unit 1: Using information, communication, and Technology (ICT) in the study of marketing, media, and advertising (MMA)

Level 4 and 5 Unit 2: Research methods and techniques in marketing, media and advertising

Level 4 and 5 Unit 3: The philosophy of marketing and the marketing concept

Level 4 and 5 Unit 4: Product review and marketing strategies

Level 4 and 5 Unit 5: The communication components

Level 4 and 5 Unit 6: e-commerce

Level 4 and 5 Unit 7: The marketing mix

Level 4 and 5 Unit 8: History of media studies

Level 4 and 5 Unit 9: Media ethics

Level 4 and 5 Unit 10: Audio-visual media

Level 4 and 5 Unit 11: Mass communication

Level 4 and 5 Unit 12: History of advertising

Level 4 and 5 Unit 13: Advertising in the marketing mix

Level 4 and 5 Unit 14: Graphic design and production

Level 4 and 5 Unit 15: Television commercials

Level 4 and 5 Unit 16: Media law