Effective Writing for Sales and Marketing Collateral
- Participants will gain a comprehensive understanding of how to plan, structure, and present promotional materials and sales letters. They will learn how to write clear and concise sentences, present facts and figures effectively, and project a positive image. The course also provides practical exercises where participants can apply their learning and receive feedback from the trainer.
What to expect
- Courses never cancelled .
- Restaurant lunch .
- Last minute rescheduling .
- 24 month delegate support forum .
- Face-to-Face and Virtual Instructor led .
- And more... .
Upcoming start dates
Choose between 50 start dates
Upcoming start dates
Suitability - Who should attend?
This course is designed for professionals who are involved in creating promotional materials and sales letters. It’s ideal for those who want to enhance their writing skills and learn how to effectively communicate their company’s value proposition.
Training Course Content
Introduction and Course Objectives
Understanding the importance of first impressions in written communication.Sharing experiences of receiving letters and identifying areas of improvement.
The Art of Good Writing
Learning the four steps to good writing.Discovering the 10 golden rules to achieve excellent sales letters.
Practical Application
Reviewing current sales letters and identifying areas for improvement.Understanding the concept of features and matching benefits.
Semiotics in Advertising
Introduction to semiotics and its relevance to advertising.Learning how to use the right words, colours, pictures, and music in advertising.
Deconstructing Advertisements
Analysing top advertisements from leading companies.Understanding how advertisements are put together.
The Power of Headlines
Exploring different categories of headlines and their effectiveness.Identifying the types of headlines that should be used.
Review and Action Plans
Reviewing sales letters and promotional material.Agreeing on action plans for future improvement.
Expenses
List price £650, promotional rates available. STL are the only company to offer a dynamic pricing and availability model, updated live on our site, daily on this portal. Closed group training options available (at your offices, UK wide/International or our London Venues). Contact us below.
Request information - obligation free
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STL
1 Northey Street, 2nd Floor, CA House
E14 8BT London
STL
Helping businesses improve performance with proven learning and development solutions. London-based with a global reach. STL seek to provide an unrivalled value and quality service, enabled by our strong working culture. Our 500+ courses deliver learning solutions across leadership and...
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