Course description
Customer Loyalty Programmes
Have you ever put yourself in your customers’ shoes? Do you know the true values of customer loyalty?
This CPD accredited, fascinating and fast-moving Diomas Customer Loyalty course gives you a thorough understanding of customer behaviour in order to create loyalty programmes that benefit both your customer and your business. With much participation involved throughout the day, you’ll find out how best to make the most out of data analytics and its importance throughout your value chain.
Upcoming start dates
Suitability - Who should attend?
Everyone who leads a customer service team, leaders who are involved with Loyalty programmes and everyone who would like to have abetter understanding of the customer loyalty
Outcome / Qualification etc.
CPD certificate/ CPD hours
By the end of the 3rd day, you’ll be comfortable and able to ‘hit the ground running’. You will, beyond doubt, have gained new knowledge or expanded on your existing knowledge. We provide our attendees with an overview of the skills, knowledge and behaviours associated with the topic and give you invaluable tips on how the skills gained throughout your three days can help you during your everyday duties.
By the end of the CPD accredited workshop, you will have a better understanding of:
- the customer journey and how this can impact customer loyalty;
- customer loyalty’s principles, fundamentals and global trends;
- loyalty programmes and what challenges businesses face;
- the importance of data analytics and how we select the right data for our organisation;
- and • the relationship between the loyalty value chain and profitability.
Training Course Content
Module 1
Be a customer
Look, sound, feel
A loyalty journey through the years
Be part of your customer’s story and start building a loyal relationship
Fundamentals of loyalty
Module 2
Global trends in loyalty programmes
Strategies of a loyalty programme
Operational challenges - I.A.M
Module 3
Customer lifetime value
Branding – more trust, less buzz
Data analytics and customer segmentation process
Module 4
New customers vs existing customers
Prioritise to stay effective
Loyalty value chain
Technology, Communication and Loyalty
Commitment wheel
Why choose Diomas Learning Solutions
95% of clients give us an average rate 9.12 out of 10
16 Associate Trainers, courses delivered in 12 different countries in 2019
Founded in 2017
Reviews
Average rating 4.7
The course gave me the opportunity to understand how loyalty programmes work and what the companies try to achieve through them.
Wow! It was an amazing, enjoyable, full of information day. Interesting facts for the past and how they affected the present situation. I totally recommend it.
Expenses
£1840 plus VAT
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Diomas Learning Solutions
A dynamic and forward-thinking boutique consultancy, we provide executive staffing, bespoke learning solutions and consultancy services to the private and public sectors. The Diomas Group was founded by Stavros Vathistas and Brad Kenworthy, who have over 30 collective years’ experience in the private and public...
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