In this episode, Sheelagh Caygill talks to Tyler McCune about how to write better email newsletters. Tyler discusses how to use storytelling to engage a reader. If you have to sell, he explains how to wrap the message in content that is informative and engaging, so that readers learn to trust you.
You'll Learn: How to adopt the newsletter writing style that works for your organization The importance of storytelling Knowing when to use humour The importance of generating trust to create a connection.
Tyler McCune is a professional email newsletter writer and published author based in California, USA. He writes for a broad range of clients globally. Tyler is also a content strategist and content writer.