Course description
Outline
The Birmingham City Business School MBA. We focus on improving you as a manager, rather than simply teaching you about management.
Emphasising the development of practical management and creative marketing thought, the MBA Marketing offers you the opportunity to study alongside, and share cross-cultural insights with people from other countries. The programme focuses on the opportunities and challenges facing today’s marketing manager, particularly related to the international and global environment, and at all times endeavours to bring business relevance to your studies.
The course is supported by an Enhancing Business and Management Skills theme which runs throughout the first two stages of the programme, providing guidance related to academic, personal and managerial competency development, as well as research skills.
During the course, a range of educational methods is used, such as lectures, group discussions, case study workshops, individual investigative projects and a variety of audio and visual methods.
Additionally, to help support your studies, the core text (where applicable) is provided free of charge for each module that is studied.
The 12 month course is run over four terms, the first three consisting of 12 weeks each and the fourth lasting for eight weeks.
Please note, a January start is also offered on the MBA programme.
The MBA structure offers three exit points at Certificate, Diploma and Master’s level.
This course also benefits from the core text book for each module being provided as part of the course fee.
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