Introduction to Artificial Intelligence (AI) in PR
Introduction to Artificial Intelligence (AI) in PR
The aim of this course is to provide an overview of using artificial intelligence (AI) in the public relations (PR) sector. It'll explore the ways in which using AI can improve the efficiency and effectiveness of PR campaigns and strategies, covering all aspects for PR practise including research, planning, content creation, writing, media relations, stakeholder engagement, and measurement and evaluation.
Suitability - Who should attend?
This course is ideal for all public relations professionals who are interested in exploring using artificial intelligence in their own work. It's also suitable for those who are looking to stay up to date with the latest trends and technologies in the PR industry. Participants should have a basic understanding of PR principles and concepts, but no prior knowledge of AI is required. This course is also suitable for those who are looking to gain a better understanding of the ethical considerations surrounding using AI in PR and the potential impact on the industry.
Outcome / Qualification etc.
CPD: 10.00
Participants will learn about the various tools and technologies available for utilising AI in PR, including natural language processing, machine learning, and automated image and video creation. The course will also cover the ethical considerations surrounding using AI in PR and the potential impact on the industry. By the end of the course, participants will have a strong understanding of how to leverage AI in the PR sector and be able to apply this knowledge to their own work.
Training Course Content
Participation in the course will provide you with the knowledge to:
- Understand the various ways in which artificial intelligence (AI) can be used in the public relations (PR) industry
- Identify the tools and technologies available for utilising AI in PR
- Evaluate the potential benefits and drawbacks of using AI in PR campaigns and strategies
- Consider the ethical considerations surrounding using AI in PR and its potential impact on the industry?
- Apply what you have learned about AI in PR to real-world scenarios through hands-on exercises and case studies
- Stay up to date with the latest trends and technologies in the PR industry related to AI
- Identify opportunities to continue learning about AI in PR after the course is over
Expenses
Face 2 Face
- Member: £420.00
- Non-Member: £570.00
Virtual
- Member: £350.00
- Non-Member: £475.00