Course description
An educational grounding in the football business ecosystem.
Football is widely recognised as one the most powerful sports in the world, with an estimated 3.2 billion fans around the world and a financial impact of £7.6 billion in the UK alone.
The Business of Football will delve into how City Football Group, and others, develop their business ecosystems – from clubs to fans, media to agents, and players to associations. Hear from analysts of football economics, executives who have defined the Premier League era, and strategists who are constantly tracking what’s coming next in the industry.
Participate in workshops that include how new trends and opportunities are developed and how emerging global markets, new club acquisition, and phenomena like esports are all linked.
Upcoming start dates
Suitability - Who should attend?
The Business of Football is open to any individuals looking to develop fresh perspectives on the business ecosystem of football.
Whether you are just starting your career journey or you are well established within the sector, this course will offer you a learning experience that will be beneficial to your professional and personal development.
We welcome any individuals who are:
- 18 years of age and older.
- Current working professionals in the industry.
- Currently studying for or graduated with a related qualification.
- Aspiring for a career within the sector.
- Interested in understanding of the business ecosystem of football.
Outcome / Qualification etc.
- Have an informed perspective and understanding of the football business ecosystem and wider sports industry.
- Gain practical knowledge and insight that can be applied in your workplace and career.
- Enjoy a unique level of access to people of prominence in and around the sports industry.
- Establish new relationships and expand your professional network.
- A certificate from City Football Leadership Institute upon successful completion of the course.
Training Course Content
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A 360-degree understanding of the business ecosystem of football
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Strategies for local and global growth
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Lessons from the evolution and growth of the Premier League
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Fan engagement as a key business principle
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Engaging with new markets and audiences
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The influence of technology in football’s future development beyond the pitch
Course delivery details
The Business of Football course will be delivered via a two-day in-person experience in Manchester, followed by twelve hours of online content that will be split across multiple two-hour live virtual sessions.
Find dates and times for the two separate March and July 2024 The Business of Football courses below.
All live virtual sessions will be recorded and made available to participants after the session has taken place.
Expenses
The course fee is £1,500 Exclusive of VAT
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City Football Leadership Institute
Alongside our partners at City Football Group, our variety of programmes offer invaluable insight, bespoke education, and unrivalled access for those aspiring to excel within the sport industry and beyond. It is important for those either looking to take their...