Course description
The Writing for the Web and Digital Media workshop will cover the following topics:
- How to make your writing more effective
- How to find the story in your business communications
- How to attract and keep the attention of your audience
- How to present written content effectively
- How to find the right tone and voice for your organisation
The web writing course will also cover editing and proof-reading skills, best practices for titles and subheadings, blogging, editorial planning, how to use keywords to improve SEO and how to apply content marketing principles.
At the end of the Writing for the Web course you should hopefully feel confident in digital content writing.
This digital writing course is aimed at anyone, across all industry sectors, wanting to improve their writing for digital media skills. The course is ideal for anyone responsible for creating online content for their organisation, whether they come from a marketing background or not.
Upcoming start dates
Course delivery details
Assessment and certificates
A one-day, seminar-style workshop. Written exercises in class. Informal questions and answers with the tutor throughout.
There’s no formal assessment on this Writing for the Web course.
You’ll receive an official City certificate. Our short courses are not accredited.
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