Course description
Copywriting course (QLS Level 4)
Many leading corporations including Arsenal FC, British Airways, BT, Disney, John Lewis, and Vodafone use this accredited copywriting course to train their staff. And numerous individuals testify that it is practical, effective and great value for money.
The evidence: Since 2003 we have helped hundreds of people become successful copywriters. Many of them earn a full time wage and plenty create a new income stream to sit alongside their current jobs. You can see examples on our own website, or when you enquire.
You will learn the practical copywriting skills you need to become a successful, skilled and in-demand commercial writer.
We teach you to write original, persuasive and engaging copy, and content, for web pages, blogs, social media, brochures, adverts and much more!
Copywriting course key features:
- Certification: Quality Licence Scheme certificate of achievement.
- Endorsed by: The Quality Licence Scheme.
- Accredited by: CPD | EADL.
- Government registered?: Yes. UKRLP number: 10008168.
- Tutor support: Unlimited support from an expert.
- Tutor marked assignments: 20 practical, tutor marked assignments.
- Post-course help? Yes - expert copywriting careers advice when you finish.
Do you want to become an in-demand copywriter? Our copywriting course will give you the skills and certifications you need.
You will learn how to write original, persuasive and engaging copy that gets results.
Many leading corporations including Arsenal FC, The BBC, British Airways, BT, Disney, John Lewis, and Vodafone use our online copywriting course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.
Successful graduate, Sally Green, told us: “I enrolled myself and the majority of my team at the Bank of Ireland,
to upskill them and improve their copywriting skills. The course content was very strong.
I hadn’t expected it to be as in depth as it was.”
Another successful graduate, Rachel Nottingham, launched her own freelance copywriting business
and has built up a regular client base.
Rachel has seen her business go from strength to strength, and
got in touch with us recently to say: “Things have been growing steadily and I am really pleased to say that I have now reached full capacity.
I will be looking to take someone on to help me with the writing side of things.”
Rachel is one of many copywriting students who have gone on to successful freelance copywriting careers.
Who is this copywriting course for?
The course is ideal for:
- People who want to learn copywriting from scratch.
- People who want to start a freelance business.
- Copywriters who want to develop their skills.
- People who work in marketing and sales.
- Staff training and development.
- Journalists and writers who need to retrain.
- Freelancers and small business owners.
- Interpreters, teachers translators and virtual assistants.
We have an outstanding track record in helping our copywriting learners find jobs, set up as successful freelancers and apply new skills to their current roles. See examples on our own website.
Copywriting course duration and Hours
The duration of this course is flexible. You fit your studies around your lifestyle, and learn at a pace you're completely comfortable with. On average, people who commit to 4 hours per week will usually complete the course within 4 months.
Unlimited, expert tutor support
We are one of the only online colleges to provide unlimited tutor support. This means you can contact your tutor whenever you need to.
As a copywriting course learner, you will either work with Justine Holman, Lucy van Biljon or Julian Brouwer. They are all active copywriting professionals with many years of experience. They are often praised for being approachable, encouraging, and thorough.
Your personal tutor will be there to answer any questions you have, provide 1-2-1 assistance in looking for work, setting up as a freelance, and developing your career.
Upcoming start dates
Suitability - Who should attend?
Our copywriting course is suitable for people of all ages and abilities. it's ideal for:
- beginners wanting to become professional copywriters
- people who need to write effective copy, as part of their job roles
- individuals looking to improve their writing skills
- marketing teams who need additional training
- small businesses and freelancers who want to get more clients
- experienced writers looking to refresh or redefine their skills
What will I need?:
- access to a computer, tablet or similar device
- W-Fi, 4G, or broadband
- Microsoft Word software, or equivalent: OpenOffice, iWork pages
- an email account
* This course is also suitable for Apple Mac users.
Outcome / Qualification etc.
Copywriting course Certification
Our copywriting coursehas been independently endorsed under the Quality Licence Scheme. So at the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the Units the learner has completed as part of the course).
In addition, you will receive the accredited CMP level 4 diploma in copywriting, which is recognised in the UK and beyond. It proves you are a certified copywriter.
These certifications will enable you to apply for copywriting, content writing and social media jobs, find freelance work, or use your new skills in the workplace.
Training Course Content
Copywriting course subjects:
This copywriting course covers every aspect of copywriting. Each lesson includes a practical assignment which is based on the real world of copywriting. All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course.
This practical course covers every aspect of copywriting. It is one of the most current, up to date and comprehensive copywriting courses on the market.
Each lesson includes a practical assignment which is based on the real world of copywriting. This means you can use the assignments within a career portfolio to showcase your skills to potential employers and clients.
All assignments are personally marked and graded by your tutor, so you’ll be receiving expert feedback at each stage of the course. Your tutor will also be on hand to answer any questions you may have throughout the course.
We have recently added brand new topics to several of the lessons, which focus on Artificial Intelligence, and how you can integrate it into a copywriting role and use it to your advantage.
Copywriting course Lesson 01: Copywriting basics
- Define the qualities of a good copywriter.
- Describe different types of copy.
- Explore tone of voice.
- Define the roles, advantages and disadvantages of Artificial Intelligence.New topic
- Explain the difference between content and copy.
- Define the importance of using a thorough brief.
Copywriting course Lesson 02: Copywriting tools and apps
- Explain how certain apps can help copywriters.
- List apps to use when writing.
- Explore which apps to use when conducting interviews.
- List apps to use when liaising with clients.
- Artificial Intelligence apps.New topic
Copywriting course Lesson 03: Copy presentation
- Explain why perfect copy presentation is essential.
- Learn the essential points needed to present copy professionally.
- Adopt an appropriate communication style for client emails.
Copywriting course Lesson 04: Storytelling [New lesson]
- Define storytelling
- List the advantages of using storytelling as a copywriting tool.
- Explain how to create content.
- Define how to structure effective content.
- Explain how to use stories on different platforms.
Copywriting course Lesson 05: Researching your subject
- Explain the importance of research when working as a copywriter.
- Carry out fast, effective and targeted internet and social media research.
- Reference research appropriately.
- Apply internet and social media research skills to a practical scenario.
Copywriting course Lesson 06: Terminology
- Identify specialist copywriting terminology.
- How to use online glossaries.
- Translate common terms into simple English.
Copywriting course Lesson 07: Industry codes of practice
- Explain the need for codes of practice within the copywriting industry.
- Learn where to find the relevant codes online.
- Demonstrate a basic working knowledge of some relevant codes.
Copywriting course Lesson 08: How to write great copy and content
- Define the qualities needed to write attractive and effective copy.
- Explain the need to write with your reader in mind.
- Explain the importance of good spelling, grammar and punctuation.
- Define the techniques that apply to most spheres of writing.
- Apply these techniques to a range of exercises.
- Learn how to use artificial intelligence to help you write effectively.New topic
Copywriting course Lesson 09: Writing effective headings
- Explain the qualities of an effective heading.
- Describe the principles and techniques involved in writing headings.
- Apply these techniques to a range of exercises.
Copywriting course Lesson 10: Direct mail
- Explain when direct mail can be used effectively.
- Define the qualities of successful and effective direct mail copy.
- Explain how headings can be used effectively.
- Write direct mail copy for a targeted market.
- Integrate direct mail with a digital marketing approach.
Copywriting course Lesson 11: Email marketing
- Explain what email marketing is and what it’s used for.
- Describe the qualities of effective email marketing.
- Write a compelling subject line.
- Write compelling pre-heading text
- Write email marketing copy for a selected market.
- Know how to create automated emails.
- Learn how to use ebooks, whitepapers and other marketing material as incentives.
- Understand email marketing’s role in sharing long-form content.
Copywriting course Lesson 12: Press releases
- Define the qualities of effective and successful press releases.
- List the occasions when it’s appropriate to use press releases.
- Understand how to target and personalise your press releases.
- Explain the importance of presenting, writing and sending press releases correctly.
- Maximise the impact of SEO in your press releases.
- Write press releases for a selected market and for social media.
- Monitor and analyse your press release data.
Copywriting course Lesson 13: Content for the press
After studying this Lesson, you will be able to do the following for press adverts, advertorials and advertising features:
- Understand what they are, the differences, and why they are used.
- Explain why and when they are effective.
- Recognise the key components.
- Know how to research them and write them.
- Explain the different types.
- Show how to create original approaches and ideas.
- Write for business to business (B2B) publications.
Copywriting course Lesson 14: Brochures and Leaflets
- Understand what brochures and leaflets are and how they compare.
- See why a business would choose either a brochure or a leaflet.
- Identify the key elements included in brochures and leaflets.
- Write content for successful a leaflet.
- Produce a brochure containing the main components.
Copywriting course Lesson 15: SEO and web content
- Explain what an SEO article is and what it is intended to achieve.
- List the stages involved in writing an SEO article.
- Demonstrate how to identify key search words.
- Explain how to use keywords in your web content.
- Apply these objectives to a range of practical exercises.
Copywriting course Lesson 16: Writing copy for social media
- Define the basics of what social media is and how it works.
- Explain how social media is useful for businesses and organisations.
- Discuss social media as a way of interacting and engaging.
- Learn to write powerful and engaging posts for all of the main social media platforms.
- Understand how to write scripts for TikTok.New topic
Copywriting course Lesson 17: Writing blog content
- Explain what a blog post is.
- Define how a blog post can benefit your business or organisation.
- List the preparations needed to write effective blog posts.
- Define the priority writing requirements for blog posts.
- Explain the additional features that can be included in a blog post.
- Learn how to effectively maintain a blog.
Copywriting course Lesson 18: Pay per click adverts
- Understand what a pay-per-click (PPC) advert is.
- Look at different PPC advertising across the web.
- Write attention-grabbing PPC ad copy.
Copywriting course Lesson 19: Newsletters
- Explain why businesses and organisations use newsletters.
- Understand what is included in a newsletter.
- Write and compile newsletters for a specific audience.
- Explain the relevance of newsletters to ecommerce.
Copywriting course Lesson 20: Thought leadership content [New lesson]
- Define thought leadership content and explain why it is used.
- Explain how to generate original ideas.
- Demonstrate a knowledge of where thought leadership content is published.
- Define the main types of thought leadership content.
- Learn how to create thought leadership content.
Copywriting course Lesson 21: Finding work and developing your career
- List strategies for promoting your web presence and building your personal brand.
- Select appropriate ways to start finding copywriting work.
- Explain how to negotiate fees and tie up details of copywriting jobs.
- Learn about simple accounting and registering as a self-employed copywriter.
Expenses
Copywriting course payment Options
The price of this course is £549.50 (incl. VAT). This fee can either be paid in full, or over four interest free monthly payments of £137.37.
You can pay using one of the following options:
- Online credit or debit card payment
- PayPal / Pay later / pay in 3
- Bank transfer (online banking)
- Employer invoice (purchase order)
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Reviews
Average rating 5
Excellent course. The material was well-presented and thorough. Assignments were marked very quickly and the comments were thoughtful and useful.
A very useful and informative course that will show you how to write copy effectively. With lots of helpful and informative advice, this course gives an excellent grounding for ...
College of Media and Publishing
Delivering proven results since 2003 Welcome to the College of Media and Publishing. We’re so pleased you found us! There are significant advantages by studying at a genuine online college that is fully accredited, quality endorsed and is registered by...
I have just completed the QLS level 4 copywriting course. The course materials were of a consistently high quality and the support I received from my tutor was excellent. I woul...