Course description
Identifying Entrepreneurial Opportunities
This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.
The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.
Upcoming start dates
Suitability - Who should attend?
Prerequisites:
None
Outcome / Qualification etc.
What you'll learn
- Develop the skills for identifying and analyzing entrepreneurial ideas;
- Foster thinking entrepreneurially with an awareness of entrepreneurial mindset, entrepreneurial motivation, and entrepreneurial behavior;
- Cultivate seeing entrepreneurially with attention to industry conditions, industry status, macroeconomic change, and competition; and
- Champion acting entrepreneurially with an understanding of value innovation and opportunity identification.
Training Course Content
- Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation- This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.
- Module 2: Thinking Entrepreneurially- We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
- Module 3: Seeing Entrepreneurially- We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.
- Module 4: Acting Entrepreneurially- We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.
Course delivery details
This course is offered through The University of Maryland, College Park, a partner institute of EdX.
2-3 hours per week
Expenses
- Verified Track -$149
- Audit Track - Free