Course description
Strategic Management
In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:
- What managing a firm strategically implies?
- How one analyzes the industry in which a firm competes?
- How does a firm create competitive advantage?
- How does a firm sustain its competitive advantage?
Upcoming start dates
1 start date available
Suitability - Who should attend?
Prerequisites
None
Outcome / Qualification etc.
What you'll learn
- Industry and competitive analysis
- Resource and competency analysis
- Analysing strategy across corporate and business levels
Training Course Content
- Introduction to Strategic Management
- Analyzing the External Environment
- Analyzing the Internal Environment
- Competitive Positioning
- Managing the Multi-business Firm
Course delivery details
This course is offered through Indian Institute of Management Bangalore, a partner institute of EdX.
3-5 hours per week
Expenses
- Verified Track -$150
- Audit Track - Free
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