Course description
Strategic Communications
Earn an official certificate of professional achievement from George Washington University.
Digital disruption has had a two-fold effect on the way organizations communicate. While it has made communication more complex, it has also highlighted the value of effective communicators.
The Strategic Communications online short course will equip you with the skills needed to drive consumer behavior through influential messaging. You’ll explore how data can be used to inform your media strategies and address the needs of multiple stakeholders, as well as prepare for any potential risks associated with omnichannel messaging. Learn how to pick the appropriate medium for your message and audience, and approach engagement from a problem-solving angle to ensure your brand stands out in a crowded digital landscape.
Upcoming start dates
Suitability - Who should attend?
Is this course for you?
This course is designed for media and communications professionals who recognize that strategic communication is the key differentiator in creating a competitive advantage. It’s aimed at those looking to set themselves apart in their organization by taking the lead in corporate communications, reputation management or public relations, as well as those who want to stay abreast of the communication skills required in the modern workplace. Managers and professionals in marketing and advertising will benefit from learning to identify the channels for leveraging data-formed insights to successfully improve their brand messaging and better interact with relevant stakeholders. The practical skills taught in this course will ensure that you can effectively align your communication strategies with business objectives.
Outcome / Qualification etc.
Study strategic communications and earn an official certificate of completion from the George Washington University.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
What will set you apart
On completion of this course, you’ll walk away with:
- A practical communication plan that you can implement into your business immediately.
- Internal and external stakeholders communication strategies that are persuasive and influential.
- The skills to enhance your writing, presenting and visual communication.
- The ability to use data-driven insights for more effective communication strategies.
- Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Training Course Content
Cultivate the practical skills needed for effective brand communication as you work through the weekly modules of this online short course.
Module 1
Communication goals and audiences
Module 2
Persuasion and influence
Module 3
Framing and agenda-setting
Module 4
Media strategies
Module 5
Reputation and crisis management
Module 6
Data-driven insights for communication
Module 7
Strategic visual communication
Module 8
Compiling a strategic communication plan
Course delivery details
Duration
- 8 weeks Excluding orientation
- 6–8 hours per week Self-paced learning online