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The Commercial Accountant

ICAEW
Course summary
1 day
595 GBP excl. VAT
English
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams

Course description

The Commercial Accountant

Whether you work in industry or practice, commercial skills will help you take your career to the next level.

In this fast-paced, interactive workshop you'll learn the psychology behind sales and marketing and how to apply it to your role as a finance professional.

At the end of the day you'll know how to ask the right questions to uncover need, and how to position your ideas as solutions.

You'll be able to elegantly negotiate with anyone, and even gain commitment to action - all using simple techniques from the world of sales and marketing.

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Suitability - Who should attend?

Finance professionals who want to develop their commercial acumen to negotiate viable commercial solutions.

Training Course Content

  • Understand what it means to be commercial in the context of finance.
  • The number one habit that kills finance’s commercial credibility and influence.
  • How to be less black and white in your language and operate in the grey.
  • The questions to ask to gain commercial insight.
  • How to apply the sales process to present your ideas and gain agreement.
  • Turn negative messages into positives.
  • Negotiate for win-win outcomes using simple language techniques.Move from cost-plus to true value pricing.
  • Use anchoring and decoy products to grow sales.
  • Understand the decision paradox and what it means for pricing.

Why choose ICAEW

Training needs consultation service 

 4.8/5 average delegate feedback score

Experienced finance professionals and
highly engaging trainers

Expenses

Please enquire for information about pricing. 

About provider

Institute of Chartered Accountants in England and Wales

ICAEW Academy of Professional Development

As a world leader of the accountancy and finance profession, ICAEW’s Academy reflects our commitment to high quality learning and leadership development solutions for all career stages, across a wide range of sectors in practice and business. The extensive portfolio...


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Contact info

ICAEW

Chartered Accountants’ Hall
Moorgate Place
EC2R 6EA London

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