Course description
People often dream about starting their own business but don’t fully realise the implications of what this involves. Given the back-drop that nearly a half of all businesses fail in their first year, it is critical that you have all the knowledge at your disposal to make an informed decision about whether running a business is right for you.
This is an introductory course for anyone who has recently set up a small or micro-business, or for anyone who is considering setting up a small or micro-business, or is considering self-employment as a career option. As such, this Course considers the key elements and issues that you need to think about and explore.
This course will allow you to:
- Learn key stepsto increase your chances of success and minimise risk.
- Understand how to market your business, identifying competition, pricing and branding strategies
- How to handle and recruit staff and administrative issues.
Upcoming start dates
Suitability - Who should attend?
This course is most suited to individuals who are at least 16 years old, and have an interest in setting up a new business.
Training Course Content
This course is made up of 5 units, which cover a range of subject areas, please see below for more information:
Unit 1 Thinking of Starting a Business
- The problems and potential of small-business start-up
- Sources of information
- Why start a business
- Personal skills
- The realities of starting a business
- Success v Failure
- Your Business Idea
- Am I suited to running a business
- People and Roles
- Business start-up expenses
- Sources of Money
- Finding Premises
- Financial Issues
- Legal Issues
- Practical Issues
Unit 2 Finance for Business Start Up
- Looking after your money
- Budgeting for personal survival
- Financial Responsibilities
- Common causes of financial failure
- Financial Control
- Expenses
- Employing Staff
- Pricing
- Cash Flow
- Profit and Loss account
- Balance Sheet
- Performance Ratios
- Credit Terms
Unit 3 Marketing for Business Start Up
- What marketing is
- Definitions of Marketing
- Marketing in Practice
- Understanding Customer Needs and Wants
- Using Marketing Strategy
- The 7Ps of Marketing
- Turning Prospects into Customers
- Types of Marketing Message
- Writing Marketing Material
- Websites
- Newsletter Marketing
- The Marketing Plan
- Classic Marketing Mistakes
Unit 4 Business Planning for Business Start Up
- Purpose of a Business Plan
- Demands and Limitations of Business Planning
- Basic Aspects of Business Planning
- Business Plan Format
- The Executive Summary
- The Business
- SWOT Analysis
- Products and Services
- Marketing
- Financials
- Business Planning Top Tips
Unit 5 Communicating for Success in Business.
- Networking
- Defining Communication
- The Communication Cycle
- Noise
- Barriers to Communication
- Spoken Word – General Considerations
- Written Word – General Considerations
- First Impressions
- Non-Verbal Behaviour
- Active Listening
- Written Communication
- Email Etiquette
- Writing Marketing Copy for Your Business
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Kingsgate International College
Affordable study programmes with exclusive online modules fast-tracking learners to a university qualification. Whether you want to enhance your skills, improve your team or pursue a professional education, Kingsgate International College’s learning pathways can provide you with all you need....