Course description
The surplus of oil production makes it a competitive niche for state-owned companies to stay ahead of their competition and convert the ideal leads. Like other industries, the energy industry, especially oil and gas organizations, is looking for innovative marketing strategies to excel in their marketing campaigns, stay ahead of their competition, and close the best deals from the lots.
B2B marketing for the oil and gas course will equip suppliers, buyers, negotiators, users and those representing the customer with an up-to-date understanding of today’s Oil and Gas market.
The course will complement the understanding of those already working within the arena and provide an excellent foundation for those needing a complete understanding of oil and gas purchasing, marketing and distribution for commercial and industrial customers, small and large.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
B2B marketing for oil and gas training Course is ideal for:
- Marketers, Sales Managers/Representatives,
- Accountants, Auditors, Directors,
- Procurements Managers and others perform related functions in the Oil and Gas Sector.
Outcome / Qualification etc.
At the end of the B2B marketing for oil and gas training course, you will be able to:
- General and specific marketing issues;
- Design and implement an effective marketing strategy;
- effect a sustainable marketing Campaign!
- Demonstrate an understanding of the salient factors affecting the price of oil;
- use PESTEL Analysis to predict future oil prices;
- Demonstrate enhanced knowledge of the value and problems of spot-selling of oil and gas and more!
Training Course Content
Day 1
Introduction to oil and gas operation
- Buying oil and gas products
- Oil pricing and hedging using futures
Day 2
Oil marketing strategies
- Trading markets logistics
- Modern oil and gas markets: The regulatory and commercial framework.
Day 3
Digital Marketing in the Petroleum Sector
- Digital Marketing– A definition and petroleum sector-specific explanation
- How to use digital and traditional in an integrated petroleum sector campaign?
- Integrating your various Social Media Platforms to maximise reach across the Petroleum Sector
Day 4
Dealing with Customers,
- Suppliers and other industry stakeholders' complaints on Social Media
- Increasing Views, likes, and clicks across various digital platforms
- When to advertise on social media?– How do new channels reach key oil, gas and petroleum accounts?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
- Developing a Full Digital Strategy in the Petroleum Sector
Day 5
Impact of price changes and political and legislative risks
- Preparing to obtain quotations
- Suppliers profile
- Adding value and getting the best deal
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...