Course description
Do you have trouble communicating your business ideas to your staff or potential investors? Are you interested in learning how to apply professional writing tools to meet and improve sales & marketing targets at work? Excelling as a business professional in today’s world has complex and special demands. A core part of this demand is a good grasp of persuasive and professional writing. Knowing how to properly communicate and prepare official correspondence with colleagues, superiors, clients, and fellow professionals is vital for success in the business world.
Gaining proficiency in professional business writing and the unique skills and competencies to communicate in an interesting, professional, and appealing manner will help business owners achieve more in business, gain respect, attract influence over others, and ultimately become more productive. This course is designed to unravel the secret formula of persuading people in business while staying professional at it. The details of good office correspondence and official communication are broken down, and good emailing tips and choice of language and expression are explored. This course is a perfect guide to achieving this goal for everyone who desires success in client engagements and professional day-to-day interactions.
What is persuasive business writing?
Persuasive business writing is a form of writing that shares important information about a particular product, service, or organisation to persuade and influence readers’ choices. This writing focuses more on the usefulness and worth of what is being offered.
How do you define professional writing?
Professional writing is the kind of writing that details relevant, clearly defined, and concise ideas and information in a professional setting. It follows an established standard for disseminating information and making people understand them.
After completing The Persuasive and Professional Business Writing Skills Training Course by Rcademy, participants will become capable of applying persuasive business writing skills to meet sales and marketing targets, convincing influential figures to take a chance on their unknown products and improving their personal written and oral communication skills. Oral and written communication are vital business tools, and this training course breaks them down to the simplest level.
Upcoming start dates
Suitability - Who should attend?
The objectives of The Persuasive and Professional Business Writing Skills Training Course by Rcademy are as follows:
- To equip participants with professional writing skills to thrive in business and human interactions
- To understand the nature of professional writing and its demands
- To learn how to apply the tools of professional writing to meet and improve sales & marketing targets at work
- To be equipped with the knowledge and practical understanding of email marketing in business writing
- To identify the benefits of professional writing and how to apply them best
- To become persuasive in writing and appeal to people of influence and means
- To improve business writing skills and correspondence for effective business
Training Course Content
Module 1: Introduction to Business Writing Techniques
- Understanding the nature of business writing
– Preparation
– Research
– Organising
– Outlining - Types of Business Writing
– Instructional
– Informational
– Persuasive
– Transactional - Tools of effective business writing for professionals
- Persuasive writing and Client engagement
- Writing in Sales & Marketing
Module 2: Persuasive Writing in Official Correspondence
- Writing persuasive correspondence
– Topic choice
– Audience target
– Articulated points
– Emphasis
– Objectivity
– Call to action - Purposeful writing
- Writing with clarity
- Writing style
– Formality
– Tone - Do’s and Don’ts of good business correspondence skills
Module 3: Effective Business Writing for Non-Native English Writers
- Grammar Usage
– Use in business writing
– Organisational style and tone - Tenses
– Present
– Past
– Future - Comparative writing
– Use of translators
– Digital translating software - Improving business writing skills
- Styling of email correspondence
Module 4: Proposal Writing in Business Course
- Introduction to proposal writing
– Topic of proposal
– Description
– Duration
– Outline - Nature of Proposal Writing
- Proposals for business pitches and marketing drives
- Client-focused sales pitch
- Business elevator pitch
- Organisation contact information
Module 5: Writing a Business Email
- Introduction to Email writing
– Importance of good email writing in business - Principles of business email
– Concise
– Clarity
– Tone
– Politeness
– Proofreading - Sales and marketing emails
- Email language
- Transactional and substantive email messages
- Multiple emailing
– Mailing list
Module 6: Business Sales Writing
- Introduction to the business sales letter
- Elements of business sales writing
– Catchy headline
– Attention-grabbing
– Audience Focused
– Statistics
– Value Offering - Writing with confidence
- Drafting and presenting sales documents
- Clarity
– Precision - Improving Sales and marketing targets through business writing
- Engaging clients and potential funders
Module 7: Executive Summary Writing
- Introduction to executive summary writing
– Relevance
– Articulation
– Purpose
– Major highlight - Benefits of a good executive summary
- Preparing a good executive summary
- Outline of good executive Summary for business pitching
Module 8: Templates drafting
- Template for business letters
- Examples of business reports
- Samples for executive summaries
- Printable worksheets & practice sessions for writing meeting minutes
Module 9: Relevance of Business Writing Proficiency to Organisations
- How to convey insights and share business opportunities?
- Standardise organisational writing style for employees
- Invest in employees’ growth and develop future leadership
- Business writing for improvement of the persuasiveness of the sales department
- How to increase employee productivity through business writing?
Course delivery details
This training course is properly structured to lead participants through the step-by-step process of business and persuasive writing. The teaching approach is peculiar as it is participant-centered. From practical lessons and exercises that seem custom-made for every participant, interactive questions, and report writing to personal tracking of post-training progress, the teaching is effectively structured for easy understanding, application, and results. In addition, visual infographics and relevant case studies are provided to allow students to reflect on the situation and explore relevant alternatives properly. The methodology is also fact-based and illustrative, as links to relevant research and industry best practices are provided for further reading. This makes this training course unique and a must-learn for every savvy business person in today’s world.
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Rcademy
Rcademy is a global training and consultation organisation set out to bridge the gap between you now and what you can be in the near future. We are facilitators of knowledge impartation. Our team of established and experienced training enthusiasts...