Stated Preference Methods

Stated Preference Methods

This 3-day course covers the essential principles involved in the use of Stated Preference techniques to examine choice behaviour.The focus is on practical applications and a number of problem-solving exercises are conducted. These practical exercises involve the design of SP experiments using different procedures, testing these designs using discrete choice models applied to synthetic data to assess whether design improvements have been achieved, and applications of methods to jointly estimate models on Revealed Preference and Stated Preference data. The programme is divided into sections covering introductory issues, design, survey, analysis, interpretation and applications.

Outline programme:
• Introduction to choice modelling and stated preference
• Conventional orthogonal design
• Practical - design of a travel choice experiment
• Analysis and interpretation
• Simulation procedures and analysis
• Practical - logit analysis of orthogonal design
• Boundary value designs
• Analysis of boundary value designs
• Advanced design procedures and practical
• Survey issues
• Joint RP and SP models
• ApplicationsThe course benefits from the institute’s unparalleled cluster of choice modelling researchers and practitioners, who are at the leading edge of the field and responsible for many of the new innovations. The course also provides the option, with additional attendance, of accruing credits towards a Master's degree in Transport Planning. The course will be held in ITS training facilities at the University of Leeds, Leeds LS2 9JT. The fee includes learning materials, lunch and refreshments during the course, but not overnight accommodation (details of local hotels are available on request). The course is also available as bespoke or in-company training on a date and at a location chosen by the client organisation.