Course description
The psychology of behaviour change in relation to patients and health care professionals
This module will cover the scientific basis of behaviour change and how scientific principles (chiefly from psychology) can be harnessed to address patient behaviour (for example, how best to support lifestyle interventions) and professional behaviour (for example, improving adherence to evidence-based guidelines).
As well as introducing key theoretical perspectives in behavioural science, this module will also have a strong empirical component in which you will apply behavioural theories to inform the development of complex interventions and consider how these might be implemented and tested in practice. You will consider the tension between laboratory research on behaviour and the complexity of real-world action, and how to address that complexity in analysis and intervention.
The module will also examine how behavioural insights can be used in health policy (for example, ‘nudge’ interventions to influence population behaviour). You will explore case studies of behaviour change efforts in translational science, and how behavioural insights can improve risk management and patient safety. You will be able to share real-world case studies from your own experience.
Guest lectures will include speakers from health policy perspectives such as the Behavioural Insights Team in the UK Cabinet Office.
The last date for receipt of complete applications is 5pm Friday 12th November 2021. Regrettably, late applications cannot be accepted..
Prices start from £2,080.00
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