In this episode Matt Confer of Abilitie talks with Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Jonah shares the common mistakes people make when they seek to create change (hint: they push), what great change agents have in common, and how we can all be more effective.
You’ll Learn:
- The process Jonah follows to turn his research into best-selling books Noah’s advice for current students planning for their future
About Jonah
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.