Market researcher | Average UK Salary & Outlook

Market researchers interview people to find out what they think about products, services or issues.

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.  
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.  
  • Conduct research on consumer opinions and marketing strategies, collaborating with
Read more about Market researcher

Market researchers typically work around 26 to 28 hours per week.

As a Market researcher you will typically work evenings / weekends.

This occupation tends to be:

  • Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations
  • Read more about Market researcher
    * from ONETonline
    Average salary
    21,708 GBP *
    per year
    14,000 GBP
    24,000 GBP
    Starting
    5+ Experience
    * data taken from the Office of National Statistics (ons.gov.uk)
    Average salary for Market researcher
    Average salary for part-time Market researcher
    Average salary for full-time Market researcher

    Showing:
    • 7,011 GBP
    • 21,708 GBP
    Salary over time for Market researcher

    Pay for this role has increased slightly over time
    • 17,052 GBP
    • 20,273 GBP
    • 17,699 GBP
    • 21,708 GBP
    • 23,805 GBP
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    Future outlook for Market researchers

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    Balanced outlook
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    Very good outlook
    6% yearly wage growth (on average)
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    Balanced outlook
    50% chance of automation in the future

    Market researcher - Your future job?


    Which qualifications do I need?

    Find out what you need to know in order to become a Market researcher and the highest average level of education for people in this role.

    In terms of people already doing this job:

    • 57% of people in this role have a Bachelor's degree
    • 39% of people in this role have a Master's degree
    • 4% of people in this role have some postgraduate study, but not a masters or doctorate

    You could do a college course, which may be useful when looking for a job. Courses include:

    • Level 1 Certificate in Customer Service
    • Level 2 Certificate in Principles of Working in Customer Service
    • Level 2 Certificate in Principles of Marketing

    Get the right qualification to begin your journey to becoming a Market researcher

    Data Analytics

    What soft skills do I need?

    Rise above the competition by brushing up on the 5 most important soft skills you need to become a Market researcher.
    Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
    Reading Comprehension Understanding written sentences and paragraphs in work related documents
    Writing Communicating effectively in writing as appropriate for the needs of the audience
    Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
    Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

    What technical skills do I need?

    Technical skills are programmes, softwares and things you need to know in order to be a successful Market researcher. Check that you know:
    1
    Analytical or scientific software IBM SPSS Statistics
    2
    Customer relationship management CRM software Blackbaud The Raiser's Edge; Insightful Corporation Confirmit; Oracle Eloqua; Salesforce software
    3
    Data base user interface and query software Amazon Redshift
    4
    Graphics or photo imaging software Adobe Systems Adobe Photoshop
    5
    Information retrieval or search software Factiva; LexisNexis; Mintel Reports; Verispan Patient Parameters
    Improve your skills today

    Data Analytics

    Things to highlight for your Market researcher interview

    Analytical Thinking Job requires analyzing information and using logic to address work-related issues and problems. Attention to Detail Job requires being careful about detail and thorough in completing work tasks. Dependability Job requires being reliable, responsible, and dependable, and fulfilling obligations. Integrity Job requires being honest and ethical. Initiative Job requires a willingness to take on responsibilities and challenges.

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