Course description
Data & Web Analytics
Learn about Data Analytics, Reporting, Data Management, AI, Machine Learning and Security best practices and understand how to configure GA4 and Universal Analytics with this short online Data and Web Analytics course.
Upcoming start dates
Outcome / Qualification etc.
Upon completion, you will be awarded a globally recognized DMI Certificate.
Training Course Content
- Module 1: Data, AI, and Data Protection
- Module 2: Google Analytics 4 (GA4) Fundamentals
- Module 3: Data Driven Decisions
- Module 3: Visualizing and Presenting Data
Course delivery details
Data and Web Analytics Course Overview
This course will help boost your career through a blend of expert-led video tutorials, case studies and useful toolkits. On completion, you will know the core principles and best practices in analytics and data management to make sound data driven decisions.
Key skills and competencies you will gain
- Understanding Data
- Data and AI
- Digital Marketing Analytics Fundamentals
- Creating and Configuring a Google Analytics Account
- Setting Events with Google Analytics 4
- Alternative Analytics Platforms
- Monitoring Campaigns and Supporting Channels using Google AnalyticsTurning Data into Actions
- Reporting, Visualization, and Presenting DataImproving Your Presentation Skills
- Using Excel for Data Visualization
Why choose Digital Marketing Institute
300,000 Members Worldwide
70,000+ certified professionals
79% got a promotion 6 months after completing a DMI course
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Digital Marketing Institute
The Digital Marketing Institute (DMI) is a globally recognized leader in digital marketing education, providing comprehensive courses and certifications to empower individuals and organizations in navigating the digital landscape. Founded on the principle of bridging academic theory with practical industry...