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Marketing Courses and Qualifications

Skill Development Training for Traditional and Online Marketing Professionals

At its most basic, marketing is the act of communicating product or service value in a calculated manner for the acquisition of customers or clients. As an absolutely crucial part of any business, marketing departments work with a set of nearly up-to-the-minute strategies to present products and services to a focused customer base for the sake of company reputation and profitability. 

Search the below list of marketing courses and gain skills in the core aspects of advertising, research, branding, pricing, distribution, digital marketing and, more recently, social media marketing. Send an information request to the providers and they will respond to you directly.

Digital Copywriting: Essentials
Recommended The Institute of Direct and Digital Marketing
         
(5)
1 day
450 GBP
London
Find out how you can better tailor your marketing content to your audiences. When planning a digital marketing campaign, it’s...
Marketing Course
International Career Institute
         
(3)
14 - 31 Weeks
 
Distance
This Marketing Distance Learning Course is designed to develop the skills you need to be a successful marketing specialist. The...
Digital Marketing Strategy Course
Salford Professional Development
1 day
299 GBP
Manchester
Digital marketing has become on of the most important parts of business strategy over the last few years. If a...
Marketing Mix
Pitman Training Group
25 hours
 
Multiple (58)
This 25-hour course by Pitman Training will introduce participants to the 'marketing mix' - determining a marketing communications plan based...
An Effective Introduction to Marketing and Marketing Strategy
Cosensa Learning and Development
         
(1)
1 day
345 GBP
Multiple (7)
This comprehensive one day introduction to Marketing and Marketing Strategy programme will help you understand the key concepts and skills...
An Introduction to Marketing - The Essential Marketing Toolkit
Hemsley Fraser
         
(1)
2 days
999 GBP
London
This comprehensive two-day introductory training course helps participants acquire key marketing knowledge, concepts and skills, empowering them to make informed and successful marketing...
Marketing Essentials
Pitman Training Group
10 hours
 
Multiple (58)
Marketing and social media now form an all-encompassing necessity for any business' survival. This Marketing Essentials course assures that its...
Brand Management – Brand Positioning and Marketing – In-House Course
Stratexology LLP
2 days
 
Worldwide
This practical course gives you a grounding in how to set about creating and positioning a brand, then planning how...
Email Marketing: Tactics Training Course
The Institute of Direct and Digital Marketing
         
(3)
1 day
599 GBP
London
This course from the Institute of Direct and Digital Marketing will guide and equip participants with practical skills in driving...
Marketing Metrics: Measuring Marketing Performance
Chartered Institute of Marketing
2 days
1,160 GBP
Berkshire
In many organisations, numbers offer an excellent opportunity to quantify and assess and organisation's activities and investments. This training course...
Marketing Competence Mastery
Atton Institute
3 days
2,790 USD
Multiple (4)
The word “Marketing” is abuzz everywhere nowadays, but only a limited number of professionals possess true Competency in this area....
Marketing Bootcamp
Chartered Institute of Marketing
5 days
2,615 GBP
Berkshire
For professionals who are new to the marketing industry and junior marketings looking build new skills quickly, the Marketing Bootcamp...
Managing Marketing
The Institute of Direct and Digital Marketing
7 hours
599 GBP
London
This one day course from the Institute of Direct and Digital Marketing is designed to address the challenges that are ever...
Marketing Communications
Thomson Reuters Foundation
Bespoke
3,000 GBP
Worldwide
People today live in an age of information overload. Most receive around 1,500 commercial messages a day .The human mind cannot fully...
Marketing Principles and Practices
Pitman Training Group
15 hours
 
Multiple (58)
This professional development course by Pitman Training complements their 'Marketing Mix' course and provides participants with an overview of core...
Marketing Essentials
Thirdwave Business Partnership
1 day
199 GBP
Nationwide
This intensive training session introduces participants to the fundamental Marketing concepts and tools. The course starts by defining Marketing in...
Marketing the Brand
Chartered Institute of Marketing
2 days
1,160 GBP
Berkshire
Brand management and marketing is an essential component of an effective marketing strategy. This advanced training course relates key concepts,...
Marketing Automation
The Institute of Direct and Digital Marketing
1 day
450 GBP
London
This course from the Institute of Direct and Digital Marketing equips participants with a comprehensive understanding of how to execute...
An Effective Introduction to Marketing and Marketing Strategy - In-house
Cosensa Learning and Development
         
(1)
1 day
 
Nationwide
This comprehensive one day introduction to Marketing and Marketing Strategy programme will help you understand the key concepts and skills...
Digital Marketing
Chartered Institute of Marketing
3 days
1,695 GBP
London
This training course offers a comprehensive view into digital marketing, including the principle elements required for an effective digital marketing...
The Marketing in You
SDA Bocconi School of Management
2 days
2,700 EUR
Milan
...
An Overview to Marketing Planning
Chartered Institute of Marketing
1 day
595 GBP
London
Effective marketing planning allows an organisation to compile their many marketing components and allows them to view their overall marketing...
Marketing Masterclass
Informa Middle East
1 month
4,995 USD
Dubai
Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will...
An Overview to Strategic Marketing
Chartered Institute of Marketing
7 hours
595 GBP
London
Strategic marketing is the practice of tailoring a marketing strategy to develop a competitive advantage via the drivers of shareholder...
Intro to Marketing Communications
Thomson Reuters Foundation
Bespoke
3,000 GBP
Worldwide
Every organisation has a range of marketing tools available that are intended to promote its services and products. These can...
Marketing Assistant Diploma
Pitman Training Group
8 weeks
 
Multiple (58)
This engaging and practical Marketing Assistant Diploma has been designed specifically to give aspiring marketers the skills they'll need to succeed in...
Developing and Implementing Marketing Plans
BOC - Global Events & Training Group
3 days
1,990 GBP
London
This intensive short course from BOC is designed to give delegates an overview of marketing planning. It will look at...
GDPR for the Marketer
Chartered Institute of Marketing
 
175 GBP
London
GDPR requires a focus on accumulating and processing legally compliant personal data, enabling you to target an engaged customer base,...
Introduction to Marketing Metrics and ROI
Chartered Institute of Marketing
1 day
595 GBP
London
This 1-day introductory workshop in marketing metrics and ROI addresses the importance of quantitative assessments of marketing expenditures in an...
Email Marketing
Thomson Reuters Foundation
   
Worldwide
For many years emails have been used as a core tool for digital marketing. However the issues with user targeting,...
Affiliate Marketing
The Institute of Direct and Digital Marketing
         
(2)
1 day
599 GBP
London
This course from the Institute of Direct and Digital Marketing will teach participants how to plan and implement successful digital...
An Introduction to Marketing - The Essential Marketing Toolkit - In-House
Hemsley Fraser
2 days
 
Nationwide
This in-house course from Hemsley Fraser is designed to help your staff master they key principles and techniques of effective...
Introduction to Mobile Marketing Strategy
Chartered Institute of Marketing
1 day
595 GBP
London
In 2014 mobile search overtook desktop search in the UK, over £1 billion of media is spent in the mobile...
Airline Marketing
IATA Training
45 hours
475 USD
Distance
This course will teach participants how to stay ahead of the competition by understanding and applying sound marketing principles in...
B2B Acquisition and Retention Marketing
Chartered Institute of Marketing
2 days
1,160 GBP
London
The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use...
Integrated Marketing Strategy
The Institute of Direct and Digital Marketing
         
(1)
1 day
599 GBP
London
Participants in this course from the Institute of Direct and Digital Marketing will be equipped with the skills to create a...
MA Marketing and Innovation
Stanmore School of Business
1 year
6,800 GBP
Distance
The MA in Marketing & Innovation is about marketing AND innovation builds on your understanding of strategic marketing. This qualification...
Fundamentals of Marketing B2B
Chartered Institute of Marketing
1 day
595 GBP
London
For B2B organisations, effective marketing campaigns can help organisations channel their efforts into maximised performance. This training course aims to provide...
Certificate in Professional Marketing
Chartered Institute of Marketing
1 year
880 GBP
Distance
The role and function of marketing Influencers to customer behaviour Factors and trends in marketing and how they affect marketing...
The IDM Award in Direct and Digital Marketing
The Institute of Direct and Digital Marketing
         
(3)
1 day
595 GBP
Distance
This qualification from the Institute of Direct and Digital Marketing is ideal for those new to the marketing, or to...
Product Marketing & Placement Professional
Atton Institute
         
(1)
3 days
3,300 USD
Dubai
Product marketing is a mix of product, marketing, and sales, and it assists businesses in delivering a well-thought-out product to...
Introduction to B2B Digital Marketing
Chartered Institute of Marketing
1 day
595 GBP
London
Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to...
Email Marketing: Strategy
The Institute of Direct and Digital Marketing
         
(1)
1 day
599 GBP
London
This email marketing course from the Institute of Direct and Digital Marketing will train participants in methods that will maximise...
Market Your Business
International Open Academy
50 hours
19 GBP
Distance
Without marketing, even the best business idea in the world will just stand still. It takes clever and focused marketing...
Marketing Strategy in Practice
Chartered Institute of Marketing
3 days
1,694 GBP
London
As marketing grows into an increasingly vital and strategic aspect of business, marketers must develop their skills in developing strategic...
Strategic Marketing Masterclass
Chartered Institute of Marketing
5 days
3,160 GBP
Berkshire
This Strategic Marketing Masterclass course is a 5-day training programme offered by the Chartered Institute of Marketing (CIM). This programme is...
The Practical Guide to Marketing
Chartered Institute of Marketing
3 days
1,605 GBP
Berkshire
This The Practical Guide to Marketing course is a 3-day training programme offered by the Chartered Institute of Marketing (CIM). This...
Effective Marketing Through Events
Chartered Institute of Marketing
2 days
1,160 GBP
Berkshire
Today, growing companies  will find increasing value and opportunity in strategic activities and events as outlets for 'going live' into new...
IDM Award in Digital Marketing
The Institute of Direct and Digital Marketing
 
595 GBP
Distance
The IDM Award in Digital Marketing course is designed to provide the most inclusive entry-level introduction to the fastest expanding...
BA (Hons) in Marketing
Stanmore School of Business
1.5 years
4,800 GBP
Distance
This BA (Hons) in Marketing programme from Stanmore School of Business is a specialist degree that provides a solid grounding...
  • = Has a case study
  • = Has a video
  • = This course results in CPD hours
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Why marketing?

No business, no matter the size, product, location or service, can afford to ignore its marketing needs. Through marketing courses, participants will gain the skills to plan and build strategies involving everything from selecting a target audience to creating the message and delivering it in a way that is persuasive and compelling. 

Marketing is an extremely broad area encompassing a variety of activities and varying greatly between organisations, industries and the products or services they offer. Participants taking marketing courses can gain valuable training in areas such as research, design, PR, website management, advertising, media buying, event management, signage, social media and the production of brand materials and brochures which are all fundamental branches of marketing. Additionally, marketing is a valuable component of merchandising and retail management.

Finding the right strategy

An effective marketing strategy reverberates throughout the entire company, impacting a number of important business areas and metrics, including sales, profit, growth, and company reputation. Marketing courses will teach participants how to build strategies that define everything involved in the creation and implementation of a companies overall marketing campaign. It requires a number of different players including a project leader, copywriter, designer, advertiser, business development manager and/or account manager, as well as an overall Marketing Manager. The overall success of the business is dependent on the way these roles perform and impact business perception and loyalty.

Different types of marketing courses

Through marketing courses, participants will explore the four principles of marketing, the "Four Ps":

  • Product (& product mix) - an item that satisfies what a consumer demands, be it a tangible good or an intangible service, and how that product can fit into and evolve within a company's broader product mix
  • Price - the amount the customer has to pay for the product
  • Promotion - the methods of communication used by the marketer to inform parties about the product
  • Place - the issue of access and distribution

Marketing courses are offered in a variety of ways, from day-long classroom courses to on-site training to a postgraduate business degree programme. For those with limited time, there are online or short marketing courses available. 

Social Media Marketing

Of the above specialisations, marketing through social media is becoming one of the most important tools businesses can use to connect with their customers, building loyalty and spreading their core messages. In essence,  Social Media Marketing is the attempt to harness the power of recommendation through social platforms such as Facebook, Twitter and LinkedIn. Through marketing courses, participants will learn how to create and direct conversations relating to their products and services by encouraging users to engage with them and share their messages across social networks.