Course description
Marketing that Connects
Marketing is all about connecting. Connecting with the right people, at the right time, with the right message, in the best way. On this course you will think about what it is you really want or need to say. Framing the right message is the key to successful marketing campaigns.
Marketing communications in 2019 is a very different discipline compared to just 10 years ago. As channels have multiplied and diversified, so have audiences. This course will help you review how well the messages and channels you currently use are delivering for you. Are you reaching the right people? Do your messages engage your audiences? Are the channels you use cost-effective? Is there an easier and more engaging way to connect with your potential customers?
Upcoming start dates
Suitability - Who should attend?
- Marketing/Marcoms managers and executives
- Campaign managers
- Advertising/Promotions managers
- PR
- Direct marketers
- Product/Brand managers
Outcome / Qualification etc.
By the end of this 3-day course, you will have mapped out your marketing communications plan and have a wealth of new resources and tools to ensure your marketing efforts achieve the results you are looking for.
Training Course Content
Content
- Marketing communications overview
- Messages which connect
- Who do you want to connect with?
- Which channels will help you find your audience?
- Planning your communications
- Budgets and costs - marketing as a revenue generator
- Evaluating the success of your marketing communications
- Listening to and responding to your audience
- Managing the marketing team/function
- Internal marketing communications
- MAP - Marketing Action Plan
Why choose Diomas Learning Solutions
95% of clients give us an average rate 9.12 out of 10
16 Associate Trainers, courses delivered in 12 different countries in 2019
Founded in 2017
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Diomas Learning Solutions
A dynamic and forward-thinking boutique consultancy, we provide executive staffing, bespoke learning solutions and consultancy services to the private and public sectors. The Diomas Group was founded by Stavros Vathistas and Brad Kenworthy, who have over 30 collective years’ experience in the private and public...