Course description
This exhaustive program is constructed to provide participants with a comprehensive understanding of marketing strategy and planning. Emphasising strategic marketing decision-making, customer-centric approaches, and modern marketing tools, we aim to equip you with the knowledge and skills necessary to thrive in today's dynamic marketing landscape.
Upcoming start dates
Upcoming start dates
Suitability - Who should attend?
This course is ideal for:
- Marketing professionals seeking to deepen their understanding and enhance their skills.
- Business managers and executives interested in improving their organization's marketing strategies and plans.
- Students studying business, marketing, or related fields who wish to gain practical knowledge.
- Individuals considering a career transition into marketing strategy and planning.
- Entrepreneurs and small business owners looking to effectively market their businesses.
Outcome / Qualification etc.
Upon completion of this course, attendees should be able to:
- Comprehend the fundamental principles of marketing strategy and planning and their significance in business growth.
- Develop effective marketing strategies, manage customer relationships, and forecast market trends.
- Utilize digital tools and technology to enhance marketing effectiveness and customer engagement.
- Implement ethical and customer-centric practices in marketing and understand the relevant laws and regulations.
- Understand the impact of globalisation and emerging technologies on marketing strategy and planning, and prepare for future trends.
Training Course Content
Day 1
Introduction to Marketing Strategy and Planning
- Overview of Marketing Strategy and Planning: Definitions, differences, and connections.
- Importance of marketing strategy and planning in business.
- Understanding the Marketing Planning Process: From identifying market needs to evaluation and control.
- Introduction to Marketing Strategy: From market segmentation to positioning.
Day 2
Developing a Marketing Strategy
- Developing a marketing strategy: Aligning marketing with organizational objectives.
- Customer Relationship Management: Understanding customer needs, building relationships, and managing customer feedback.
- Market Forecasting: Identifying, assessing, and forecasting market trends.
- Branding and positioning: Strategies for effective branding and positioning.
Day 3
Enhancing Marketing Effectiveness with Technology
- Understanding and implementing digital marketing principles.
- The role of technology in enhancing marketing effectiveness: Social media, SEO, and content marketing.
- Customer engagement strategies: Creating engaging content and managing online communities.
- Data-Driven Marketing: Utilising data analytics for informed decision-making.
Day 4
Ethical and Customer-centric Marketing
- Understanding ethical marketing: Transparency, data privacy, and fair competition.
- The role of marketing in sustainability: Sustainable marketing strategies.
- Implementing ethical and customer-centric marketing practices: Challenges and solutions.
- Regulatory compliance in marketing: Understanding relevant laws and regulations.
Day 5
Future Trends in Marketing Strategy and Planning
- Impact of globalisation on marketing strategy and planning.
- Exploring the potential of emerging technologies: AI, machine learning, and automation in marketing.
- The future of marketing strategy and planning: Predictions and preparations.
- Skills for the future: Essential skills for marketing professionals in the digital age.
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London Premier Centre
London Premier Centre is a UK leading training provider based in London and specialises in international short courses. Our inspiring, comprehensive portfolio of more than 400 professional development courses and seminars covers a wide range of professions from Administration, Leadership,...