Professional Training

Complete Direct and Digital Marketing

Length
1 week
Price
3,290 GBP excl. VAT
Next course start
26 July, 2024 (+2 start dates)
Course delivery
Classroom
Length
1 week
Price
3,290 GBP excl. VAT
Next course start
26 July, 2024 (+2 start dates)
Course delivery
Classroom
Leave your details so the provider can get in touch

Complete Direct and Digital Marketing

Complete Direct and Digital Marketing

This Complete Direct and Digital Marketing one week highly practical and interactive training course will give participants a complete overview of all the essential direct and digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

Upcoming start dates

Choose between 2 start dates

26 July, 2024

  • Classroom
  • London

25 November, 2024

  • Classroom
  • London

Suitability - Who should attend?

Who should attend

The Complete Direct and Digital Marketingcourse is beneficial for marketing executives, account managers, marketing managers, data managers or anybody responsible for running campaigns – using any offline or online media.The programme will help participants to gain a better understanding or update on how direct and digital marketing works today.

Outcome / Qualification etc.

By the end of the course, participants will be able to:

  • Understanding the strategic issues of each topic followed by the nitty-gritty of implementation
  • Knowledge, skills and confidence to plan an integrated marketing strategy
  • Experience in developing offline and online communications strategies
  • The ability to develop a strategy and evaluate the economics of planning and running campaigns
  • The ability to brief and manage creative teams and to evaluate creative work
  • Understanding how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy
  • Knowledge how to build great websites through content, navigation and optimising them using analytics
  • The ability to use social media platforms to benefit the company and stay connected to customers

Training Course Content

What do we mean by direct and digital marketing

  • Overview
  • Some key terms and definitions

How direct and digital marketing work together

  • Customer database
  • The customer loyalty campaigns
  • Customer dominance
  • Internal marketing

Marketing strategies that work

  • Five critical success factors
  • Positioning
  • Developing and using customer insight
  • Segmentation
  • Costing and evaluating campaigns

Campaign planning

  • Offline media planning
  • The 7 stages of planning an integrated campaign
  • Turning plans into action
  • Checklists of all key tasks

Getting the most out of your data

  • The strategic role of data in modern direct and digital marketing
  • Integrating online and offline data
  • Keeping it up to date
  • Data privacy and the law
  • Deduplication and data maintenance
  • Basics of data analysis

Search marketing (SEO and PPC)

  • Planning your website – functionality, navigation and content
  • Customer personas and customer journeys
  • Getting the right content on your site
  • Copywriting for the web
  • Usability testing – how to make sure things are working
  • SEO – what is it and how do you do it better?
  • Paid Search – what is it and how do you do it better?
  • Affiliate Marketing – what is it and how do you do it better?

Online display and email

  • How online advertising works

Expenses

Course Price: £3290 excl. VAT

Request information - obligation free

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