Principles of Marketing
Principles of Marketing
This Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
In this practical course participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented. They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product or market development.
Upcoming start dates
Suitability - Who should attend?
Who should attend
This course is beneficial for marketing executives, account managers, marketing managers, data managers or anyone with an interest or whose role is beginning to encompass a marketing element. For some people this course will mean a journey through totally new concepts, for others they will find both new ideas and their experiences revisited/challenged. Whatever category you fit into by the end of this course you will truly understand what marketing means and how the key principles of marketing can be applied.
Outcome / Qualification etc.
By the end of the course, participants will be able to:
- The ability to define what marketing means and where it begins
- The ability to recognise the need and principles for a market audit and strategic plan
- Knowledge to consider elements of the marketing mix
- Practical skills to apply industry recognised models and techniques to smooth the path to an effective marketing campaign
- Knowledge to structure a marketing plan
Training Course Content
What is Marketing?
Characteristics of a market
- How markets function
Marketing Practices
- Marketing communication principles and practice
- Identifying, segmenting and targeting customers
- Evaluate the role of marketing activity in your organisation & markets
The Marketing Mix
- The scope of the marketing mix
Current Issues in Marketing
Marketing Environment
Marketing Research
Segmenting, Targeting and Positioning
- Simple segmentation exercise
- Evolution of competitive edge(s)
- Consumers Positioning Through The 7 PsPlanning
Marketing Planning
Expenses
Course Price: £3290 excl. VAT
Request information - obligation free
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BOC - Global Events & Training Group
BOC Global Events & Training Group is a professional global event organiser and corporate training provider, dedicated to help organisations to create new market space or a “blue ocean”, thereby making the competition irrelevant. Based in London, BOC has delivered...